Coors, the well-known beer brand, is often referred to as Yellow Jackets, but the name has nothing to do with wasps or any insects for that matter. The origin of the term Yellow Jackets actually stems from the yellow label found on Coors Banquet beer bottles.
Back in 1874, Adolph Coors, the founder of the Coors Brewing Company, introduced Coors Original, which is now known as Coors Banquet. The beer was packaged in brown bottles with a vibrant yellow label. This distinctive yellow label became synonymous with Coors and its flagship beer.
Over time, people began associating the yellow-labeled Coors Banquet beer with the name Yellow Jackets. This nickname caught on and became a colloquial term used to refer to Coors beer, particularly Coors Banquet.
The use of nicknames for beers is not uncommon in the world of brewing. It adds a touch of familiarity and uniqueness to a brand, allowing consumers to easily identify and refer to their favorite beverages. In the case of Coors, the Yellow Jackets nickname became popular due to the prominence of the yellow label on their bottles.
It’s worth noting that the term Yellow Jackets is specific to Coors Banquet beer and not all Coors products. Coors offers a range of other beers, such as Coors Light and Coors Edge, which do not share the same yellow labeling and are not commonly referred to as Yellow Jackets.
While the exact reason behind the choice of a yellow label by Adolph Coors remains unknown, it is likely that he wanted a distinct and eye-catching design that would help his beer stand out on store shelves. The use of bright colors, such as yellow, is a common marketing strategy to attract attention and differentiate a product from its competitors.
The nickname Yellow Jackets for Coors beer originated from the yellow label found on Coors Banquet beer bottles. This colorful label became a distinguishing feature of the brand, leading people to refer to Coors as Yellow Jackets. It’s a prime example of how a unique label design can contribute to the identity and recognition of a product.