Why does Bing keep opening in Edge?

Answered by Frank Schwing

Bing search results opening in Microsoft Edge by default is a deliberate design choice made by Microsoft. When you perform a search using Bing, the expectation is that the search results will be opened in the default web browser, which, in this case, is Microsoft Edge. This behavior is consistent across different operating systems, including Windows 11, Windows 10, macOS, Linux, and even Chromebook.

One possible reason behind this design decision is to promote the use of Microsoft Edge as the preferred browser for users. By automatically opening Bing search results in Edge, Microsoft aims to provide a seamless and integrated experience between their search engine and their web browser. This can be seen as a way to encourage users to explore the features and capabilities of Edge, and potentially build a loyal user base for their browser.

From a business perspective, it also makes sense for Microsoft to direct users to their own search engine, Bing. By defaulting to Bing search results, Microsoft can increase the usage and visibility of their search engine, potentially driving more ad revenue and market share in the search engine market.

While this may be the default behavior, it’s important to note that users have the freedom to change their default browser if they prefer to use a different one. If you find that Bing search results opening in Edge is not your preferred choice, you can easily change the default browser settings on your device. For example, on Windows 11 or Windows 10, you can go to Settings > Apps > Default Apps and select a different browser as your default.

In my personal experience, I have encountered situations where I wanted to use a different browser as my default, but found that Bing search results were still opening in Edge. It took some time to discover the default browser settings and make the necessary changes. However, once I set my preferred browser as the default, Bing search results started opening in that browser instead.

To summarize, Bing search results opening in Microsoft Edge by default is a deliberate design choice by Microsoft. It helps promote the use of their own browser and search engine, while still allowing users the flexibility to choose a different default browser if they prefer.