Amstel is indeed owned by Heineken. The Amstel brewery was established in 1870 in Amsterdam, Netherlands. It quickly gained popularity and became one of the leading breweries in the country. However, in 1968, Heineken, another well-known Dutch brewing company, took over Amstel.
The acquisition of Amstel by Heineken was a strategic move to expand their brand portfolio and strengthen their position in the beer market. By adding Amstel to their portfolio, Heineken was able to offer consumers a wider range of beer options.
Following the takeover, the Amstel brewing plant in Amsterdam was closed down in 1972, and production was moved to Heineken’s main brewery in Zoeterwoude, which is located near the city of Leiden. This consolidation of production allowed for more efficient operations and streamlined distribution of Amstel beer.
Under the ownership of Heineken, the Amstel brand has continued to thrive and is now available in many countries around the world. Heineken offers several beers under the Amstel brand, including Amstel Lager, Amstel Light, and Amstel Radler. These beers are known for their quality and distinct taste, and they cater to different preferences of beer drinkers.
Having personally tried Amstel beers, I can attest to the enjoyable drinking experience they provide. The Amstel Lager, for example, has a smooth and refreshing taste with a balanced bitterness. It is a great choice for those who appreciate a classic lager beer. Amstel Light, on the other hand, offers a lighter and lower-calorie option without compromising on flavor. It is a popular choice for those who prefer a lighter beer or are watching their calorie intake.
The ownership of Amstel by Heineken has proven successful, with the brand continuing to be a well-known and respected name in the beer industry. The acquisition has allowed Heineken to diversify its product offering and cater to a broader range of consumer preferences.