How does 100T make money?

Answered by Jason Smith

100 Thieves, the renowned esports organization, has managed to diversify its revenue streams and create a successful business model. Through various avenues, 100 Thieves has been able to generate income and establish itself as a profitable brand in the gaming industry.

1. Esports Tournaments: One of the primary ways 100 Thieves makes money is through participating and excelling in esports tournaments. The organization competes in popular titles like Call of Duty, Fortnite, and League of Legends, where they earn prize money based on their performance. Their hunger for victory has propelled them to the top, allowing them to secure significant earnings from these tournaments.

2. Sponsorships and Brand Partnerships: 100 Thieves has strategically partnered with numerous high-profile brands, both within and outside of the gaming industry. These partnerships often involve sponsorships, where brands provide financial support in exchange for exposure and association with the 100 Thieves brand. Examples of such partnerships include deals with companies like Cash App, Totino’s, and Rocket Mortgage. By aligning themselves with reputable brands, 100 Thieves can generate revenue through sponsorships and endorsements.

3. Content Creation: 100 Thieves has recognized the importance of content creation and has invested in building a strong online presence. They produce high-quality video content, including gameplay highlights, vlogs, and behind-the-scenes footage. This content is shared on platforms like YouTube and Twitch, where they can monetize through advertisements, brand partnerships, and subscriptions. Additionally, 100 Thieves has embraced podcasting, with their flagship show “The CouRage and Nadeshot Show” attracting a large audience and potential advertising opportunities.

4. Merchandise and Apparel: Another significant revenue stream for 100 Thieves is their merchandise and apparel sales. They have created a strong brand image and capitalized on it by releasing limited edition drops of clothing and accessories. These drops often sell out quickly, creating a sense of exclusivity and driving up demand. By leveraging their dedicated fanbase and creating desirable products, 100 Thieves can generate substantial revenue through merchandise sales.

5. Investments and Partnerships: 100 Thieves has also ventured beyond the gaming industry and made strategic investments and partnerships. For example, they collaborated with Grammy-winning artist Drake, who became a co-owner of the organization. This partnership not only brought in financial support but also increased the brand’s exposure and credibility. Additionally, 100 Thieves has secured funding from venture capital firms, allowing them to expand their operations and explore new opportunities.

100 Thieves has built a successful and diversified business model that allows them to generate revenue from various sources. Their success in esports tournaments, brand partnerships, content creation, merchandise sales, and strategic investments have all contributed to their financial success. By continuously evolving and expanding their reach, 100 Thieves has positioned themselves as a prominent player in the gaming industry, both in terms of competition and revenue generation.