How do you create a slogan?

Answered by Ricardo McCardle

Creating a slogan for your business can be a fun and creative process. It’s important to remember that your slogan should align with your brand and effectively communicate your message to your target audience. Here are 7 steps to help you create a memorable and impactful slogan:

1. Start with your logo: Your logo is a visual representation of your brand, and your slogan should complement it. Look at your logo and consider the key elements, colors, and overall vibe. This will help you generate ideas that match the visual identity of your brand.

2. Keep it simple: A good slogan is concise and easy to understand. Avoid using complex or jargon-filled language that may confuse your audience. Stick to short and straightforward phrases that can be easily remembered.

3. Use small words: Small words are often more powerful and have greater impact. They are easier to remember and resonate with a wider audience. Avoid using long or complicated words that might alienate or confuse your customers.

4. Brainstorm a word list related to your business: Start by making a list of words that are relevant to your business, products, or services. Think about the benefits, unique selling points, and emotions associated with your brand. This will serve as a foundation for creating your slogan.

5. Make it roll off the tongue: A catchy slogan is one that flows smoothly and is easy to say. Consider the rhythm and cadence of your slogan. Experiment with different combinations of words to find a combination that sounds pleasing when spoken aloud.

6. Use power words or phrases: Power words or phrases are attention-grabbing and evoke strong emotions. They help create a sense of excitement, urgency, or desire in your audience. Examples of power words include “innovative,” “exclusive,” “unforgettable,” or “transformative.” Incorporating these into your slogan can make it more impactful.

7. Test your slogans: Once you have a few slogan ideas, it’s important to test them out. Share them with a small group of trusted friends, colleagues, or customers and ask for their feedback. Pay attention to their reactions, and consider their suggestions for improvement. Testing your slogans will help you refine and select the most effective one.

Remember, creating a slogan takes time and creativity. It’s essential to align it with your brand identity and make sure it resonates with your target audience. By following these steps, you’ll be on your way to creating a memorable and impactful slogan for your business.