White Rabbit is actually a brand that is owned and operated by the Little Creatures Brewing Company. Little Creatures is a well-known Australian craft brewery that was established in 2000 in Fremantle, Western Australia. They are known for their range of unique and flavorful beers, and White Rabbit is one of their successful ventures.
Little Creatures acquired the White Rabbit brand in 2012, expanding their portfolio and diversifying their offerings. Since then, White Rabbit has become a popular label within the craft beer scene, particularly for their Dark Ale and White Ale varieties.
The acquisition of White Rabbit by Little Creatures was a strategic move to tap into the growing demand for craft beers and cater to a wider range of beer enthusiasts. By incorporating White Rabbit into their brand portfolio, Little Creatures was able to offer a different selection of beers that catered to those who prefer ales with distinct characteristics.
Despite being owned by Little Creatures, White Rabbit has maintained its own unique identity and branding. The beers under the White Rabbit label have their own distinct recipes, brewing processes, and packaging designs, setting them apart from the other beers produced by Little Creatures.
White Rabbit operates its own brewery in Geelong, Victoria, where they craft their beers using traditional brewing methods and high-quality ingredients. This separate brewing facility allows White Rabbit to maintain its own brewing culture and ensure the consistent quality of their beers.
In terms of distribution and marketing, Little Creatures has leveraged its existing network and resources to promote and distribute White Rabbit beers. However, White Rabbit also has its own dedicated marketing efforts to create brand awareness and connect with its target audience.
It is important to note that while White Rabbit is owned by Little Creatures, they are still considered as separate entities within the craft beer industry. Each brand has its own loyal customer base and caters to different tastes and preferences. This diversification allows Little Creatures to appeal to a broader range of beer drinkers and maintain a strong presence in the craft beer market.
Little Creatures does indeed own the White Rabbit brand. However, they have successfully maintained the distinct identity and branding of White Rabbit, allowing it to thrive as a separate entity within the craft beer industry.