Does Conor still make money from proper 12?

Answered by Stephen Mosley

Conor McGregor still makes money from Proper No. Twelve Irish Whiskey, although he no longer owns a majority stake in the brand. In 2020, McGregor, along with his business partners Audie Attar and Ken Austin, sold their majority ownership to Proximo Spirits for a reported sum of over $600 million. This sale undoubtedly brought in a significant amount of money for McGregor and his partners.

While McGregor may have relinquished his majority stake in the brand, it is likely that he still retains some ownership and continues to receive ongoing royalties or profit sharing from the sales of Proper No. Twelve. The exact details of his ongoing involvement and financial arrangements with Proximo Spirits are not publicly disclosed, but it is common for celebrities or public figures to maintain a financial interest in their endorsed brands even after selling a majority stake.

It’s important to note that Proper No. Twelve Irish Whiskey has been immensely successful since its launch in 2018. McGregor’s involvement and popularity as a UFC fighter and global superstar undoubtedly played a significant role in the brand’s initial success and market penetration. The whiskey’s branding, marketing, and association with McGregor’s image and persona helped it gain popularity and recognition among consumers.

Proper No. Twelve has become a well-established and recognizable brand in the whiskey market, and it continues to generate significant sales worldwide. The brand’s success can be attributed not only to McGregor’s initial involvement but also to the quality of the product itself. Proper No. Twelve has received positive reviews from whiskey enthusiasts and has garnered a loyal customer base.

While McGregor may no longer have full control over the brand, he still benefits from the ongoing success and sales of Proper No. Twelve. His initial investment and efforts in building the brand have undoubtedly resulted in lucrative financial returns for him. However, without specific details about his current ownership and financial arrangement, it is challenging to estimate the exact amount of money he continues to make from Proper No. Twelve.

Although Conor McGregor sold the majority stake in Proper No. Twelve Irish Whiskey in 2020, he likely still receives ongoing financial benefits from the brand’s success. The exact nature of his current involvement and financial arrangements is not publicly disclosed, but given the brand’s popularity and sales, it is safe to assume that McGregor continues to make money from Proper No. Twelve.