Anheuser-Busch does not own Constellation Brands. In fact, it’s the other way around. Constellation Brands acquired the Modelo brand in the U.S. market from Anheuser-Busch’s parent company, Anheuser-Busch InBev, in 2013.
I remember when the news broke about Constellation Brands acquiring the Modelo brand. It was a significant move in the beer industry, as Constellation Brands solidified its position as a major player in the market. The acquisition was valued at a whopping $4.75 billion, which showcased the strategic importance of the Modelo brand to Constellation Brands’ portfolio.
Before the acquisition, Anheuser-Busch had a licensing agreement with Grupo Modelo, the Mexican brewery that owned the Modelo brand. Under this agreement, Anheuser-Busch had exclusive rights to import, market, and distribute Modelo beers in the United States. However, as part of a deal with U.S. regulators to gain approval for its acquisition of Grupo Modelo, Anheuser-Busch had to divest itself of the rights to the brand in the U.S. market.
This presented a unique opportunity for Constellation Brands, which saw the potential in acquiring the popular Modelo brand. By acquiring the brand, Constellation Brands gained control over the distribution and marketing of Modelo beers in the U.S., allowing them to fully capitalize on its popularity among consumers.
Since the acquisition, Modelo has experienced significant growth in the U.S. market under the leadership of Constellation Brands. The brand has seen increased distribution, expanded marketing efforts, and a growing consumer base. Constellation Brands has leveraged its expertise and resources to position Modelo as a premium beer brand, tapping into the growing demand for high-quality and authentic Mexican beers.
Constellation Brands’ ownership of the Modelo brand has been a game-changer for the company. It has not only strengthened its position in the beer industry but has also opened up new opportunities for growth and expansion. The acquisition has allowed Constellation Brands to diversify its portfolio and tap into a different segment of the beer market, further solidifying its status as a leading beverage alcohol company.
Anheuser-Busch does not own Constellation Brands. Constellation Brands acquired the Modelo brand in the U.S. market from Anheuser-Busch’s parent company, Anheuser-Busch InBev, in 2013. This acquisition has proven to be a strategic move for Constellation Brands, as it has allowed them to capitalize on the growing popularity of the Modelo brand and strengthen their position in the beer industry.