The Meaning Behind XO Record’s Label

The Weeknd, also known as Abel Tesfaye, has become one of the most influential and successful artists in the music industry today. With his unique blend of R&B, pop, and alternative music, he has captivated audiences around the world. One aspect of his career that has garnered attention is his affiliation with the XO record label.

XO, which stands for hugs and kisses, is not just a simple acronym for the Weeknd. It has become a symbol of his brand and a representation of his music and lifestyle. The Weeknd’s lyrics often delve into themes of love, passion, and desire, which are all encapsulated in the letters XO. It is a way for him to express his emotions and connect with his audience on a deeper level.

However, there is another interpretation of the XO acronym that cannot be ignored. Some fans believe that the letters represent the drugs ecstasy and oxycontin. The Weeknd’s music often explores themes of drug use and addiction, and the XO slogan “XO ’til we overdose” seems to support this theory. It suggests a reckless and self-destructive lifestyle that is often associated with substance abuse.

The connection between the XO acronym and drugs is not unfounded. The Weeknd has been open about his past drug use and how it has influenced his music. In interviews, he has discussed his experiences with drugs and how they have shaped his artistic vision. It is possible that the XO label is a way for him to express his struggles with addiction and the duality of his life.

Regardless of the true meaning behind the XO acronym, there is no denying the impact that the XO record label has had on the music industry. Founded by the Weeknd himself in 2012, the label has become a platform for emerging artists and a home for creative expression. It has released albums from artists such as Nav, Belly, and Black Atlass, showcasing a diverse range of talent.

The XO record label has also been instrumental in the commercial success of the Weeknd. With hit songs like “Can’t Feel My Face,” “Starboy,” and “Blinding Lights,” he has topped charts and won numerous awards. The label has helped him navigate the industry and maintain creative control over his music, allowing him to stay true to his artistic vision.

The true meaning of the XO acronym may never be fully understood. It could represent hugs and kisses, or it could be a reference to drugs. Regardless, the XO record label has become an integral part of the Weeknd’s brand and has played a significant role in his success. Its impact on the music industry cannot be denied, and it will be interesting to see how it continues to evolve in the future.

What Does XO Stand For Label?

The term “XO” can have different meanings depending on the context. In the context of a label or slogan, there are a few possible interpretations for what XO stands for.

1. Hugs and kisses: In a romantic or friendly context, XO is often used as an abbreviation for hugs and kisses. The X represents a kiss, and the O represents a hug. This interpretation is commonly used in messages, letters, or social media posts to convey affection.

2. Ecstasy and oxycontin: In some cases, particularly in certain music genres or subcultures, XO may represent the drugs ecstasy and oxycontin. These drugs are often associated with partying or the pursuit of pleasure. The use of XO in this context implies a connection to the drug culture and a desire for an excessive or intense experience.

3. Personal branding: XO can also be used as a personal branding element, where the letters might not have a specific meaning but are used as a distinctive symbol or logo. In this case, XO may represent the initials of a person or a brand name.

It is important to note that the meaning of XO can vary depending on the context and the intention of the person or brand using it.

The Weekend XO REcord label 1695375846

Why Is The Weeknd’s Label Called XO?

The Weeknd’s label is called XO, which has been a significant part of his brand and identity. The origin of the name XO can be traced back to the Weeknd’s mixtapes, where he often used the phrase “XO” as a symbol of love and affection.

The meaning of “XO” can be interpreted in two different ways. Some fans interpret it as representing hugs and kisses, which is a commonly used abbreviation for expressing love and affection. This interpretation aligns with the Weeknd’s emotional and intimate lyrical themes in his music.

On the other hand, there are fans who believe that “XO” represents the drugs Ecstasy and oxycontin. These drugs are often associated with the Weeknd’s earlier work, which frequently delved into themes of drug use and the darker side of hedonism. The Weeknd has been open about his past experiences with drug use, and his lyrics often reflect this aspect of his life.

It is important to note that the Weeknd himself has never explicitly confirmed the meaning behind “XO” and has left it open to interpretation. This ambiguity allows fans to connect with the music and create their own meanings.

The label XO holds a significant place in the Weeknd’s career and has become an iconic symbol for his unique blend of R&B, pop, and alternative music. Whether it represents love and affection or a reference to drugs, the Weeknd’s use of “XO” has undoubtedly contributed to his enigmatic image and captivated his dedicated fanbase.


The XO record label, founded by The Weeknd, holds a significant presence in the music industry. While there may be differing interpretations of what the acronym “XO” stands for, it is clear that the label’s association with drugs is prominent in the lyrics and themes of The Weeknd’s music. The slogan “XO ’til we overdose” further emphasizes this connection. The label’s success can be attributed to its ability to capture the attention of listeners with its unique blend of R&B, pop, and alternative sounds, as well as its introspective and often controversial lyrical content. XO record label continues to be a driving force in shaping the musical landscape and maintaining a dedicated fan base.

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William Armstrong

William Armstrong is a senior editor with, where he writes on a wide variety of topics. He has also worked as a radio reporter and holds a degree from Moody College of Communication. William was born in Denton, TX and currently resides in Austin.