Purple shampoo will not strip color from your hair. It is specifically formulated to help maintain and enhance the color of blonde, silver, gray, or highlighted hair. The purple pigments in the shampoo work to neutralize any unwanted yellow or brassy tones, leaving your hair looking fresh and vibrant.
The reason purple shampoo is effective in toning down yellow and brassy tones is because purple is the opposite of yellow on the color wheel. This means that when purple shampoo is applied to hair with yellow or brassy undertones, it helps to cancel out those colors and bring your hair back to a cooler, more neutral shade.
However, it’s important to note that purple shampoo is not a long-term solution for maintaining color. It is meant to be used as a temporary toning treatment in between salon visits or color touch-ups. Over time, as your hair color fades, the purple shampoo can help to neutralize any unwanted tones, but it will not completely strip or fade your color.
If you have red hair, using purple shampoo may not have the same toning effect as it does on blondes or lighter hair colors. Red hair tends to have more orange undertones, which may not be as easily neutralized by purple shampoo. Instead, you may want to consider using a color-depositing shampoo specifically formulated for red hair to help maintain and enhance your color.
Purple shampoo will not strip color from your hair. It is a safe and effective product for toning and maintaining blonde, silver, gray, or highlighted hair. However, for red hair, other color-depositing shampoos may be more suitable for maintaining and enhancing your color.