The prisoner wine is called “The Prisoner” because it draws inspiration from an etching titled “Le Petit Prisonnier” by Francisco Goya, a renowned Spanish artist from the 19th century. The label’s name and logo were influenced by this etching, which portrays a prisoner held in custody under harsh conditions. The subtitle of the etching, “the custody is as barbaric as the crime,” further emphasizes the theme of the prisoner’s suffering.
The choice of this artwork as the inspiration for the brand name and label is significant. It suggests that the wine itself is a captive, confined within the bottle until it is released and enjoyed. The imagery of the prisoner also evokes a sense of intrigue and mystery, adding to the allure of the wine.
By associating the wine with the idea of imprisonment, the name “The Prisoner” creates an air of rebellion and defiance. It challenges traditional notions and expectations of what a wine should be, aiming to break free from the constraints of conventional winemaking. This rebellious spirit is reflected in the wine’s bold and distinctive character.
The name also sparks curiosity and invites consumers to question the meaning behind it. It prompts people to inquire about the story behind the label and the wine itself, generating interest and facilitating conversations.
Furthermore, the use of “The Prisoner” as the brand name sets the tone for the overall branding and marketing strategy. It creates a memorable and evocative image that distinguishes the wine from others on the shelf. The name is easy to remember and stands out, making it more likely for consumers to notice and try the wine.
The prisoner wine is called “The Prisoner” because it draws inspiration from Francisco Goya’s etching “Le Petit Prisonnier.” The name captures the wine’s rebellious nature, evokes curiosity, and sets the stage for its distinctive branding.