Jägermeister, the famous German liqueur, gets its name from the German words “Jäger” and “Meister.” “Jäger” means hunter, and “Meister” means master. The combination of these two words creates the name Jägermeister, which can be directly translated as “master hunter.”
The reason behind this name choice lies in Curt Mast’s personal passion for hunting. Curt Mast was the creator of Jägermeister, and he wanted to pay homage to his hunting background by naming his invention after something that resonated with him and the local community.
Wolfenbüttel, the town where Jägermeister was first produced, has a long-standing tradition of hunting. The term “master hunter” or “Jägermeister” was well-known and respected in the region due to its centuries-old hunting culture. It was a title given to skilled hunters who had proven their expertise in the field.
By naming his creation Jägermeister, Curt Mast aimed to evoke the spirit of hunting and capture the essence of the region’s hunting tradition. The name itself carries an air of mastery and expertise, reflecting the high-quality and craftsmanship of the liqueur.
Furthermore, the name Jägermeister also serves as a symbol of the drink’s intended audience. Mast intended Jägermeister to be enjoyed by hunters and those who appreciate the outdoors and the thrill of the hunt. It has become a popular choice among hunters and outdoor enthusiasts, who often share stories and enjoy Jägermeister as a part of their hunting rituals.
Jägermeister is called so because of its connection to hunting and the desire to pay tribute to the hunting tradition of the Wolfenbüttel region. Curt Mast, the creator of Jägermeister, named it after the title “Jägermeister” or “master hunter” to honor his own passion for hunting and to appeal to a community that appreciated the pursuit of the hunt.