Justice clothing is currently owned by Bluestar Alliance LLC. Bluestar Alliance is a brand management company that specializes in acquiring, managing, and marketing consumer brands. They acquired the Justice brand in 2020. However, prior to Bluestar Alliance, Justice went through a few ownership changes.
Justice was originally owned by Too, Inc., a company that focused on the tween market. In 2009, Too, Inc. was purchased by Ascena Retail Group, a company that operated several retail brands, including Lane Bryant, Ann Taylor, and Dressbarn. Ascena Retail Group continued to operate Justice stores until 2020 when they filed for bankruptcy.
During the bankruptcy proceedings, Bluestar Alliance emerged as the successful bidder for the Justice brand. They acquired the brand and its assets, including the intellectual property and existing inventory. Bluestar Alliance now owns and operates Justice as a standalone brand.
It is important to note that Justice used to operate in malls and shopping centers, offering a wide range of apparel, underwear, sleepwear, swimwear, lifestyle products, accessories, and personal care items for girls aged approximately 6 to 12. However, due to the changing retail landscape and the impact of the COVID-19 pandemic, Justice has shifted its focus to an online presence. The brand now primarily operates through its e-commerce platform, allowing customers to shop for their favorite Justice products from the comfort of their homes.
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