As of my knowledge, Código Mezcal is owned by Pernod Ricard, a global leader in the wine and spirits industry. Pernod Ricard is a French company that owns numerous well-known brands such as Absolut Vodka, Jameson Irish Whiskey, and Martell Cognac. They recently acquired Código Mezcal to expand their portfolio of high-quality agave products, particularly in the United States where the demand for tequila is rapidly growing.
I remember reading about Pernod Ricard’s acquisition of Código Mezcal and the excitement expressed by Alexandre Ricard, the chairman and CEO of Pernod Ricard. He mentioned that Código’s range of exquisite Tequilas perfectly complements their existing offerings of Ultra Premium+ agave products in the US market. This acquisition aligns with their strategy to capitalize on the strong momentum of the tequila category in the country.
I find it fascinating how Pernod Ricard is continuously seeking opportunities to enhance their product range and meet the evolving preferences of consumers. With the acquisition of Código Mezcal, they have added another prestigious brand to their portfolio, further solidifying their position in the spirits industry.
Being an avid tequila enthusiast myself, I have had the pleasure of trying Código Mezcal’s products in the past. The attention to detail and craftsmanship that goes into their tequilas is truly remarkable. Each sip is a journey of flavors and aromas, showcasing the rich heritage and traditions of Mexican distilling.
It’s interesting to see how Pernod Ricard, as a global company, recognizes the potential of Código Mezcal and the growing popularity of tequila in the US. This acquisition not only allows them to tap into a thriving market but also brings together two entities that share a passion for producing exceptional spirits.
Código Mezcal is owned by Pernod Ricard, a renowned player in the wine and spirits industry. The acquisition of Código Mezcal strengthens Pernod Ricard’s presence in the tequila category, particularly in the US market where the demand for high-quality agave products is on the rise. The combination of Código Mezcal’s exquisite Tequilas and Pernod Ricard’s global reach and expertise creates exciting opportunities for both companies.