Joel Cruz is a prominent businessman and entrepreneur hailing from the Philippines. Known for his successful venture in the fragrance industry, Cruz has made a name for himself as the founder and CEO of Central Affirmative Company Inc. (CACI), the company behind the popular brand, Aficionado.
Born on September 5, 1964, Joel Cruz grew up in poverty, facing numerous challenges along the way. However, his determination and entrepreneurial spirit led him to create a business empire that has gained recognition both locally and internationally.
Cruz’s journey into the fragrance industry began with a chance encounter with a neighbor who worked as a fragrance division manager. Intrigued by the world of perfumery, Cruz decided to explore this newfound interest. With the guidance of a French perfumer, he quickly learned the art of concocting scents, enabling him to create his own line of home-made fragrances.
In 2000, Cruz established Central Affirmative Company Inc. and introduced his products under the brand name AF, which stands for Affirmative. He initially sold his scented personal care and home care products through a kiosk at the Ever Gotesco Central. The response was overwhelming, with sales reaching up to P25,000 per day.
Cruz’s success can be attributed to his dedication and commitment to providing quality products. He ensures that every perfume, personal care, and home care item produced by his company meets the highest standards. This commitment to excellence has earned him a loyal customer base and garnered positive reviews from satisfied consumers.
Beyond his business endeavors, Cruz is also known for his philanthropic efforts. He is actively involved in various charitable causes, particularly those focused on helping children. Through his Joel Cruz Foundation, he has provided support and assistance to orphanages and children’s homes in the Philippines.
Joel Cruz’s story is a testament to the power of determination and hard work. From humble beginnings, he has built a successful business empire that continues to thrive. His passion for perfumery and his commitment to providing quality products have made him a respected figure in the fragrance industry.
As Joel Cruz’s journey continues, it is evident that his entrepreneurial spirit and philanthropic endeavors will leave a lasting impact on the business world and the lives of many individuals in the Philippines.
How Did Joel Cruz Became Rich?
Joel Cruz became rich through his successful venture in the perfume industry. He started by collaborating with a renowned French perfumer to create homemade scents. Cruz then established his first kiosk at the Ever Gotesco Central, where he sold his products under the brand name AF (Affirmative). This business endeavor proved to be highly lucrative, earning him a substantial income of up to P25,000 per day. His ability to create unique and appealing scents, combined with effective marketing strategies, allowed him to establish a thriving business and accumulate significant wealth.
Is Joel Cruz A Doctor?
Joel Cruz is a doctor. He has received positive reviews from six patients, with an overall rating of 5.00/5. Patients have given him a perfect score of 5.00/5 for his bedside manner, indicating that he is attentive, compassionate, and caring towards his patients. Additionally, patients have also rated him 5.00/5 for wait time, suggesting that he is punctual and respects his patients’ time.
Joel Cruz’s profile is likely to provide more detailed information about his medical background, education, and specialties.
Who Is The Owner Of Aficionado Perfume?
The owner of Aficionado Perfume is Mr. Joel Cruz, who is also the president and CEO of Central Affirmative Company Inc. (CACI). CACI was founded by Mr. Joel Cruz on September 5, 2000. The company specializes in the manufacturing and distribution of perfume, scented personal care, and home care products. These products are available for both retail sales and institutional distribution. Aficionado Perfume is one of the well-known brands under the CACI umbrella. The company has achieved significant success in the industry and continues to provide high-quality products to its customers.
How Did Joel Cruz Started His Business?
Joel Cruz started his business in the fragrance industry with the encouragement of a neighbor who happened to be the fragrance division manager. Intrigued by the opportunity, Cruz decided to enter the business. To gain knowledge and expertise in the field, he sought the assistance of a French perfumer who taught him the art of creating homemade scents.
With the newfound skills and passion for fragrances, Cruz took the next step and rented a space at the Ever Gotesco Grand Central. It was in this location that he began selling his products under the brand name AF, which stands for Affirmative.
By starting his business in a prime retail location and utilizing his knowledge of fragrance creation, Cruz was able to establish his brand and start his entrepreneurial journey in the fragrance industry.
Conclusion
Joel Cruz is a successful Filipino businessman and entrepreneur who ventured into the perfume industry with his brand, AF (Affirmative). Starting with humble beginnings, Cruz learned the art of creating scents with the help of a French perfumer and quickly set up his first kiosk at Ever Gotesco Central.
Under the company Central Affirmative Company Inc. (CACI), Joel Cruz manufactures and distributes a wide range of perfume, scented personal care, and home care products for both retail and institutional sales. With a strong focus on quality and customer satisfaction, Cruz has built a reputation for his brand and has earned significant success in the industry.
Not only has Cruz’s business thrived, but he has also received positive reviews and ratings from his customers. Patients who have interacted with him have given him a perfect rating for his bedside manner and wait time, showcasing his dedication to providing a pleasant experience for his clients.
Joel Cruz’s story is a testament to the power of determination, creativity, and hard work. From learning the art of perfumery to establishing a successful business, he has proven himself as a capable entrepreneur in the Philippines. His journey serves as an inspiration for aspiring businessmen and showcases the potential for success in the local market.
