Who created Instagram?

Answered by Phillip Nicastro

Instagram was created by Kevin Systrom, an American entrepreneur and software engineer. Born on December 30, 1983, in Holliston, Massachusetts, Systrom showed an early interest in technology and programming. He attended Stanford University, where he studied management science and engineering, graduating in 2006.

After completing his studies, Systrom worked at various tech companies, including Google, where he gained valuable experience in the field of software development. However, it was his passion for photography and his love for fine whiskeys and bourbons that eventually led him to create Instagram.

In 2010, Systrom developed a prototype for a mobile photo-sharing app called Burbn. Inspired by his interest in photography and his love for whiskey, the app allowed users to check in, post photos, and share them with their friends. However, Burbn was a bit cluttered and had too many features, which made it difficult to gain traction in the competitive social media market.

Recognizing the need to simplify and focus the app’s functionality, Systrom made the bold decision to strip down Burbn and rebrand it as Instagram. The name Instagram was a combination of “instant camera” and “telegram,” reflecting the app’s focus on sharing photos instantly with others.

On October 6, 2010, Instagram was officially launched as a free app on the Apple App Store. It quickly gained popularity, attracting millions of users within a short period. The app’s simplicity, user-friendly interface, and unique set of photo filters set it apart from other photo-sharing platforms at the time.

Systrom’s vision for Instagram was to create a platform that would enable people to connect and share their lives through visual storytelling. The app’s emphasis on images and videos, along with its built-in social features, allowed users to express themselves creatively and engage with others on a more personal level.

Instagram’s success did not go unnoticed, and in 2012, Facebook acquired the app for $1 billion. Under Facebook’s ownership, Instagram continued to grow and evolve, introducing new features such as Stories, IGTV, and Reels.

Kevin Systrom’s entrepreneurial journey and his creation of Instagram serve as an inspiring example of how a simple idea, combined with passion and determination, can lead to the creation of a global phenomenon. Today, Instagram has become one of the most popular social media platforms worldwide, with billions of users sharing their stories and experiences through captivating visuals.