In January 2020, I had the incredible opportunity to be a part of a group of local investors who acquired Sprecher Brewery. Being a beer enthusiast myself, this was a dream come true. The decision to purchase the brewery was driven by our shared passion for craft beer and our belief in the potential of Sprecher Brewery.
As the new CEO and President, my first order of business was to assess the current state of the brewery and determine areas for growth and improvement. One of the key areas we identified was distribution. At the time of acquisition, Sprecher Brewery was only available in 20 states. We saw great potential in expanding our reach and introducing Sprecher beers to new markets.
Over the course of the year, we worked tirelessly to expand our distribution network. By building relationships with various distributors, we were able to increase the availability of Sprecher beers in an additional 10 states, bringing our total distribution to 30 states. This expansion allowed us to reach a larger customer base and introduce more people to the unique and high-quality beers that Sprecher Brewery has to offer.
In addition to expanding our distribution, we also recognized the need to increase our production capacity to meet the growing demand for Sprecher beers. To achieve this, we invested in a new canning line, which allowed us to package our beers more efficiently and effectively. This not only increased our production output but also enabled us to offer our customers a wider range of packaging options, including cans, which are becoming increasingly popular in the craft beer industry.
Furthermore, we realized that we needed more space to accommodate the increased production and storage requirements. Therefore, we decided to invest in additional warehouse space. This expansion not only provided us with the necessary room for our growing operations but also allowed us to streamline our logistics and ensure timely deliveries to our distributors and customers.
The journey of acquiring and leading Sprecher Brewery has been an incredible experience. It has been immensely satisfying to witness the growth and success of the brewery under our new leadership. We are proud of the strides we have made in expanding our distribution network, increasing production capacity, and improving overall operations.
As we continue to move forward, our focus remains on producing exceptional craft beers, maintaining strong relationships with our distributors and customers, and exploring new opportunities for growth. We are committed to upholding the legacy of Sprecher Brewery while also embracing innovation and staying ahead of trends in the craft beer industry.
The group of local investors, including myself, bought Sprecher Brewery in January 2020. Since then, we have worked diligently to expand distribution by 10 states, bringing the total to 30, and have increased production capacity by investing in a new canning line and additional warehouse space. Our goal is to continue to grow and evolve, providing beer enthusiasts across the country with the exceptional craft beers that Sprecher Brewery is known for.