In my experience with Google Analytics, I have come to understand that there are only three default mediums that are recognized by the platform. These mediums are Organic, Referral, and None (Direct). Interestingly, “Google” is not considered a default medium in Google Analytics.
When you analyze your website traffic using Google Analytics, the medium dimension provides information about the source through which users accessed your site. It helps you identify how users found your website, whether it was through organic search, a referral from another website, or if they directly typed your website URL into their browser.
The medium dimension is a crucial aspect of understanding your website traffic and optimizing your marketing efforts. However, it’s important to note that Google Analytics does not consider “Google” as a default medium.
This means that if your website receives traffic from Google search results, it will be categorized as organic traffic rather than being attributed to a specific medium called “Google.” Organic traffic refers to visitors who find your website through unpaid search engine results, and Google Analytics recognizes this as the default medium for traffic coming from Google search.
On the other hand, if someone finds your website through a link on another website, it will be categorized as referral traffic. This medium provides insights into the websites that are referring traffic to your site.
Lastly, the None (Direct) medium represents users who directly type your website URL into their browser or have bookmarked your site. This medium is used when there is no specific source information available.
It’s worth mentioning that while “Google” is not considered a default medium, you can still track specific campaigns or sources within Google Analytics by using UTM parameters. UTM parameters are tags that you add to your URLs to track the source, medium, and other campaign-related information.
“Google” is not recognized as a default medium in Google Analytics. Instead, traffic from Google search results is categorized as organic traffic. To track specific campaigns or sources within Google Analytics, you can utilize UTM parameters.