Rolling Rock, which was originally brewed in Latrobe, Pennsylvania, is now made in Newark, New Jersey. This change in location occurred several years ago, much to the disappointment of many loyal Rolling Rock fans. The decision to move production to Newark was met with mixed reactions, as some believed that the beer’s quality would be affected by the relocation.
Personally, I remember the first time I learned that Rolling Rock was no longer being brewed in Latrobe. I was at a bar with some friends, and we were discussing our favorite beers. I proudly proclaimed my love for Rolling Rock, only to be informed by a fellow beer enthusiast that it was now being made in Newark. I couldn’t help but feel a sense of nostalgia for the beer that I had always associated with Latrobe.
The move from Latrobe to Newark was a strategic decision made by Anheuser-Busch, the parent company of Rolling Rock. They believed that consolidating production in Newark would be more cost-effective and efficient. While this may have made sense from a business perspective, it was a blow to the beer’s loyal following.
Despite the change in location, Rolling Rock continues to be a popular beer choice for many. The distinct green bottle and the iconic horse logo are still recognizable to beer drinkers everywhere. However, some fans argue that there has been a noticeable difference in taste since the move to Newark. They claim that the beer no longer has the same crispness and smoothness that it once had when it was brewed in Latrobe.
Rolling Rock is now made in Newark, New Jersey, after being brewed in Latrobe, Pennsylvania for many years. The move was met with mixed reactions from fans, with some concerned about the potential impact on the beer’s quality. While the beer’s popularity remains, there are those who believe that there has been a noticeable change in taste since the relocation.