Traverse City Whiskey Co. was founded in 2012 by three friends who shared a love for whiskey and a mutual dissatisfaction with corporate life. It was during a casual conversation over a glass of whiskey that the idea of starting their own distillery was born.
At the time of their founding, the craft spirits movement was just beginning to gain momentum, and the three friends saw an opportunity to create something unique and authentic in the world of whiskey. They wanted to bring back the traditional methods of whiskey production, focusing on quality and craftsmanship rather than mass production.
The founders of Traverse City Whiskey Co. were not whiskey experts or industry veterans. They were simply whiskey enthusiasts who believed in the power of following their passion. They set out to create a brand that would not only produce exceptional whiskey but also tell a story and connect with consumers on a deeper level.
In the early days, starting a distillery was no easy task. The founders faced numerous challenges, from securing financing to navigating the complex legal and regulatory landscape of the spirits industry. However, their determination and love for whiskey kept them going.
After months of hard work and dedication, Traverse City Whiskey Co. finally released its first product in 2013 – a straight bourbon whiskey made from a blend of corn, rye, and malted barley. The whiskey quickly gained a reputation for its bold flavor profile and smooth finish, attracting whiskey enthusiasts and connoisseurs alike.
As the years went by, Traverse City Whiskey Co. continued to innovate and expand its product lineup. They introduced new expressions, including a cherry-infused whiskey that paid homage to the cherry capital of the world – Traverse City, Michigan. This unique twist on traditional whiskey resonated with consumers and further solidified the brand’s identity.
Today, Traverse City Whiskey Co. is the largest craft spirits distillery in the state of Michigan. They have garnered numerous awards and accolades for their exceptional whiskeys and have become a staple in the craft spirits industry. Despite their growth and success, the founders remain true to their original vision of producing high-quality whiskey that tells a story and connects with people.
Traverse City Whiskey Co. was founded in 2012 by three friends with a shared love for whiskey and a desire to create something authentic and meaningful. Through their passion and dedication, they have grown the company into the largest craft spirits distillery in Michigan, offering a range of exceptional whiskeys that continue to captivate whiskey enthusiasts around the world.