The name of the beer shampoo in the 70s was Body on Tap. It was a unique and innovative product that gained quite a bit of attention during its time. The concept behind Body on Tap was to use real beer in the formulation of the shampoo, with the belief that it would provide hair with added shine and luster.
I remember hearing about Body on Tap when I was younger, and it always intrigued me. The idea of using beer in a shampoo seemed so unusual and unexpected. I can understand why it garnered attention and curiosity from consumers.
The tagline for Body on Tap, “Brewed with 1/3 real beer… but don’t drink it!” was catchy and humorous. It emphasized the fact that while the shampoo contained real beer, it was not meant for consumption. It was a playful way of reminding people that the product was strictly for external use.
The use of beer in hair care products is not a new concept. Beer is believed to have certain beneficial properties for hair, such as providing shine and promoting volume. The proteins and vitamins in beer are thought to nourish and strengthen hair strands. While the effectiveness of beer in hair care is still debated, it is interesting to see how companies in the past experimented with this idea.
Body on Tap was not the only beer shampoo available in the market during the 70s, but it was certainly one of the most well-known. The brand capitalized on the novelty factor, marketing itself as a unique and fun alternative to traditional shampoos.
I can imagine that Body on Tap would have been a popular choice among consumers who were looking for something different and were willing to try out new and unconventional hair care products. The idea of using beer in a shampoo was likely seen as a bit daring and rebellious, which may have appealed to certain individuals during that time.
The name of the beer shampoo in the 70s was Body on Tap. It was a shampoo made with real beer, which was believed to provide hair with added shine. While the effectiveness of beer in hair care is still up for debate, Body on Tap was a unique and innovative product that gained attention and popularity during its time.