What’s the oldest alcohol brand?

Answered by Jeremy Urbaniak

The oldest alcohol brand in the world is a matter of debate, as it depends on how one defines a “brand.” However, one of the oldest and most renowned liquor brands is Bols, which claims to be the world’s oldest family of liquor brands.

Bols was founded by the Bols family in 1575, making it over four centuries old. The family initially started their distillery under the name “‘t Lootsje,” which translates to “the little shed.” This humble beginning reflects the modest origins of the brand, which eventually grew into a global powerhouse in the liquor industry.

What sets Bols apart is not just its age but also the wide range of spirits it produces. Initially, the brand specialized in crafting cumin and cardamom spirits, but over time, their portfolio expanded to include a vast array of alcoholic beverages. Today, Bols is known for its extensive selection of liqueurs, genever (a traditional Dutch gin), and other spirits.

One of the key factors that have contributed to Bols’ longevity is its commitment to quality and innovation. Throughout its long history, the brand has continuously adapted to changing consumer tastes and preferences. This adaptability has allowed Bols to remain relevant and thrive in an ever-evolving market.

Another factor that has contributed to Bols’ success is its dedication to craftsmanship. The brand employs a meticulous production process, using only the finest ingredients and traditional techniques. This commitment to craftsmanship has earned Bols numerous accolades and a reputation for producing exceptional spirits.

In addition to its rich history and commitment to quality, Bols has also played a significant role in shaping cocktail culture. The brand has been at the forefront of mixology, creating innovative recipes and promoting the art of cocktail making. Bartenders around the world have long relied on Bols’ products to create unique and flavorful cocktails.

While Bols may not be the only contender for the title of the oldest alcohol brand, its long and illustrious history makes it a strong contender. The brand’s ability to adapt, its dedication to craftsmanship, and its impact on cocktail culture have cemented Bols as one of the most influential and enduring brands in the liquor industry.

Bols, founded in 1575, is one of the oldest and most distinguished liquor brands in the world. With a rich history, a diverse portfolio of spirits, and a commitment to quality and innovation, Bols has stood the test of time and remains a prominent player in the global liquor industry.