Conor McGregor’s liquor is called Proper No. Twelve. It is named after the area code of McGregor’s hometown of Crumlin, Dublin, which is 12. The name “Proper No. Twelve” is a reference to this area code, rather than indicating the age of the liquor itself.
The Irish Whiskey Association (IWA) has expressed concerns about the name, suggesting that it could potentially create confusion among the public. The IWA believes that using a number in the name of the whiskey might lead consumers to believe that it is a 12-year-old whiskey, when in fact it is only four years old.
The name choice of Proper No. Twelve reflects McGregor’s pride and connection to his roots. McGregor has always been vocal about his Irish heritage and his love for his hometown of Crumlin. By naming his whiskey after the area code, he is paying homage to his upbringing and the community that shaped him.
It is worth noting that Proper No. Twelve has gained considerable popularity since its launch in 2018. McGregor’s fame and influence have undoubtedly played a significant role in the success of the brand. Despite the concerns raised by the IWA, the whiskey has found a loyal following among fans of McGregor and whiskey enthusiasts alike.
Conor McGregor’s liquor is called Proper No. Twelve. The name is a tribute to McGregor’s hometown of Crumlin, Dublin, and its area code, rather than indicating the age of the whiskey. While there have been concerns about potential confusion among consumers, Proper No. Twelve has gained significant popularity since its launch.