As of now, 100 Thieves is considered the second most valuable esports company in the world. This recognition is due in part to their successful Series C funding round in December 2021, which raised an impressive $60 million. This infusion of capital has undoubtedly contributed to the increased valuation of the company.
In addition to the significant funding round, 100 Thieves has also been able to generate substantial revenue throughout 2021. Reports suggest that they have amassed a total revenue of $38 million during this period. This accomplishment further solidifies their position as a valuable player in the esports industry.
Personally, I find 100 Thieves’ rise to prominence quite fascinating. It’s incredible to witness how an organization that started as a lifestyle brand has evolved into a major player in the esports world. Their success can be attributed to a combination of factors, including strategic investments, strong leadership, and a dedicated fanbase.
One aspect that sets 100 Thieves apart is their ability to diversify their revenue streams. While esports teams traditionally rely on tournament winnings and sponsorships, 100 Thieves has ventured into other areas such as content creation, merchandise sales, and even a physical retail store. This diversified approach has allowed them to generate significant revenue beyond the confines of competitive gaming.
Moreover, 100 Thieves has been successful in attracting high-profile investors and partners. The involvement of prominent figures like Drake and Scooter Braun has undoubtedly contributed to their increasing value. These partnerships not only bring in financial support but also provide valuable connections and expertise in various industries.
The valuation of 100 Thieves reflects their impressive growth and potential in the esports market. With their strong financial backing, diversified revenue streams, and strategic partnerships, they are well-positioned to continue their upward trajectory. It will be exciting to see how they further expand their brand and solidify their position as a leader in the esports industry.