What happens when you move your channel to a Brand Account?

Answered by Edward Huber

When you decide to move your channel to a Brand Account, there are a few things that happen. First, it’s important to understand that a Brand Account is specifically designed for your brand or business, and it is separate from your personal Google Account.

1. Channel Name: When you move your channel to a Brand Account, the channel name automatically becomes the same as the one on your Google Account. This means that if your Google Account is associated with your brand name, your channel name will reflect that. It’s worth noting that you can change the channel name later if needed.

2. Brand Identity: By moving your channel to a Brand Account, you establish a clear brand identity for your content. This is especially beneficial if you want to create a consistent presence across multiple Google services, such as YouTube, Google Maps, and Google My Business.

3. Multiple Managers: One advantage of a Brand Account is that you can have multiple managers for your channel. This is useful if you have a team or want to delegate certain tasks to others. You can easily grant or revoke access to the Brand Account without providing access to your personal Google Account.

4. Channel Ownership: Moving your channel to a Brand Account does not change the ownership of the channel. The channel will still be associated with your personal Google Account, but it will operate under the Brand Account’s name and branding.

5. Access to Features: Most features available to personal Google Accounts are also available to Brand Accounts. This includes features like uploading videos, customizing channel layout, monetization options, and analytics. However, some features may have additional requirements or restrictions for Brand Accounts.

6. Separation of Personal and Brand Content: Moving your channel to a Brand Account allows you to separate your personal and brand content. This can be beneficial if you want to maintain a professional image for your brand and keep your personal content separate.

7. Brand Account Visibility: Brand Accounts offer the option to have a public presence or remain private. You can choose to make your Brand Account and channel visible to everyone or limit it to specific users or groups. This gives you control over who can access and interact with your brand’s content.

When you move your channel to a Brand Account, your channel name aligns with your Google Account name, you establish a clear brand identity, and you can have multiple managers for your channel. Your channel’s ownership remains the same, and you gain access to various features while separating personal and brand content.