What happened to Champagne Velvet beer?

Answered by Tom Adger

Well, let me tell you, Champagne Velvet beer has quite a fascinating story. It’s a beer with a rich history that dates back to the late 1800s. Originally brewed by the Terre Haute Brewing Company in Terre Haute, Indiana, Champagne Velvet quickly became a beloved local favorite.

The Terre Haute Brewing Company, founded in 1837, was one of the oldest breweries in the United States. And Champagne Velvet was their flagship beer, known for its smooth and crisp taste. It gained popularity not just in Terre Haute but also throughout the Midwest.

However, like many breweries, the Terre Haute Brewing Company faced challenges over the years. Production of Champagne Velvet eventually ceased in 2006, leaving loyal fans disappointed and longing for the return of their beloved beer.

But fear not, because the story doesn’t end there. In 2012, the recipe and rights to Champagne Velvet were acquired by Upland Brewing Company, based in Bloomington, Indiana. Upland Brewing Company saw the potential in reviving this iconic beer and bringing it back to the market.

Under the ownership of Upland Brewing Company, Champagne Velvet made its triumphant return in 2013. The beer was reintroduced with the same commitment to quality and taste that made it famous in the first place. It was a joyous moment for fans of Champagne Velvet, who could once again savor its smooth, creamy flavor.

But the story doesn’t stop there either. In June 2015, the Terre Haute Brewing Company and its original building were bought by a group of local investors. They recognized the historical significance of the brewery and embarked on a mission to restore it to its former glory.

Extensive renovations were undertaken, with a focus on preserving the building’s historic charm while modernizing the facilities. The goal was to create a space that would not only produce beer but also serve as a gathering place for the community.

The renovated Terre Haute Brewing Company finally reopened its doors in mid-2016, much to the delight of beer enthusiasts and history buffs alike. It now operates as a brewpub, offering a variety of craft beers, including the beloved Champagne Velvet.

So, what happened to Champagne Velvet beer? It went through a period of dormancy, but thanks to the efforts of Upland Brewing Company and the Terre Haute Brewing Company’s new owners, it has been revived and continues to be enjoyed by beer lovers today. It’s a testament to the enduring legacy of a truly iconic beer.