Dixie Beer, the oldest brewery in New Orleans, recently underwent a significant change. After months of planning, the brewery officially changed its name to Faubourg Brewing Company. This decision was made by Gayle Benson, the owner of the New Orleans Saints and Pelicans, who purchased the brewery in 2017.
The decision to change the name of Dixie Brewery was not taken lightly. The name “Dixie” has long been associated with the American South and has a complicated history. In recent years, there has been a growing awareness and discussion about the racial connotations and symbolism often associated with the term “Dixie.” As a result, many companies and organizations have been reevaluating their use of the name.
Gayle Benson recognized the need for change and decided to retire the name “Dixie” in order to create a more inclusive and welcoming environment. The new name, Faubourg Brewing Company, pays homage to the rich history and culture of New Orleans. “Faubourg” is a French term meaning “suburb” or “neighborhood,” which reflects the brewery’s connection to the local community.
The decision to change the name of a longstanding institution like Dixie Brewery is not without controversy. Some people may view it as erasing history or succumbing to political correctness. However, it is important to understand that this change is a reflection of evolving societal norms and a sincere effort to promote inclusivity.
It is worth noting that the name change is just one aspect of the brewery’s transformation under Gayle Benson’s ownership. She has also invested in modernizing the facility and expanding its production capabilities. The goal is to not only continue the brewery’s long-standing tradition of crafting quality beer but also to position it as a cornerstone of the New Orleans community.
The Dixie Brewery, now known as Faubourg Brewing Company, has undergone a significant change in its name. This decision was made by Gayle Benson, the owner of the New Orleans Saints and Pelicans, to create a more inclusive and culturally relevant identity for the brewery. The name change reflects a broader societal shift towards promoting inclusivity and acknowledging the complex history of certain terms.