The Subaru brand holds a rich history and a deep-rooted meaning behind its name. Derived from a Japanese word meaning “unite,” Subaru also refers to a prominent star cluster known as the Pleiades in Greek mythology. The Pleiades, a cluster of six stars, was said to be formed by Atlas’ daughters. This connection to the stars is reflected in Subaru’s iconic six-star logo, which can be found proudly displayed on the grills of their vehicles.
However, the Subaru name not only symbolizes unity and celestial beauty but also represents the merger of six major companies. Originally known as Fuji Heavy Industries, the company was established in 1915 as an aircraft research organization. During World War II, it became the primary aircraft manufacturer for Japan, playing a crucial role in the war effort.
After the war, Fuji Heavy Industries shifted its focus towards automobile production. In 1953, they introduced their first car, the Subaru 1500, marking the birth of the Subaru brand. The choice to adopt the name Subaru was a nod to the company’s origins and the merger of the six prominent companies that formed Fuji Heavy Industries.
Subaru’s journey in the automotive industry has been remarkable, driven by their commitment to quality, innovation, and performance. Over the years, the brand has gained a reputation for producing reliable and durable vehicles. Subaru’s lineup includes a diverse range of models, such as sedans, SUVs, and sports cars, catering to different customer preferences.
Subaru’s success has not gone unnoticed within the automotive industry. Toyota Motor Corp., a renowned global automaker, has a stake in Subaru, recognizing the brand’s potential and value. This collaboration allows for synergies and shared expertise, benefiting both companies and their customers.
The Subaru brand extends beyond the automotive sector. It has become synonymous with adventure, outdoor lifestyles, and a sense of community. Subaru owners often embrace an active and adventurous spirit, taking their vehicles on off-road excursions, camping trips, and outdoor adventures. Subaru’s commitment to safety, reliability, and all-wheel drive capabilities make their vehicles ideal companions for those seeking exploration and adventure.
The name Subaru encapsulates the brand’s heritage, merging the meanings of “unite” and the Pleiades star cluster. With a history rooted in aircraft manufacturing and a commitment to producing quality vehicles, Subaru has carved a niche for itself in the automotive industry. The collaboration with Toyota further strengthens the brand’s position, while their association with adventure and community fosters a loyal following. The Subaru brand continues to evolve and innovate, offering vehicles that embody their core values and cater to the diverse needs of customers worldwide.
What Does The Name Subaru Mean?
The name “Subaru” has multiple meanings. In Japanese, it signifies the word “unite,” symbolizing the concept of coming together and joining forces. This reflects the company’s commitment to collaboration and teamwork.
Additionally, “Subaru” is also a term used to identify a cluster of six stars in the Taurus constellation, known as the Pleiades. In Greek mythology, these stars were believed to be the transformed daughters of Atlas. The Pleiades has cultural significance in various societies around the world and is often associated with unity, beauty, and strength.
The name “Subaru” carries both a linguistic meaning of “unite” in Japanese and a symbolic meaning of the Pleiades cluster of stars in Greek mythology. These meanings embody the company’s values of collaboration and the pursuit of excellence.
What Was Subarus Original Name?
Subaru’s original name was Fuji Heavy Industries. This company was established in 1915 and initially focused on conducting research and development in the field of aircraft. During World War II, Fuji Heavy Industries became the primary aircraft manufacturer for Japan, producing various military planes. However, after the war, the company shifted its focus towards automobile manufacturing and subsequently created the Subaru brand. This reorganization allowed Subaru to enter the automotive industry and establish itself as a renowned car manufacturer.
Is Subaru An American Word?
Subaru is not an American word. It is a Japanese word that refers to a star cluster known as Pleiades in English. The name Subaru was chosen for the automobile company because it represents the six major companies that merged to form what is now known as Fuji Heavy Industries, the parent company of Subaru. The Subaru logo, which features six stars, also symbolizes this merger. The name Subaru and its association with the star cluster can still be seen today in the iconic six-star logo that is mounted on the grills of almost every Subaru vehicle.
Is Subaru Owned By Toyota?
Subaru is not owned by Toyota. However, Toyota does have a stake in Subaru. Toyota Motor Corp. is a Japanese automotive manufacturer that owns several brands, including Lexus and Toyota. It also has a stake in Subaru and Suzuki. Subaru, on the other hand, is a separate brand that is owned by Subaru Corporation, formerly known as Fuji Heavy Industries.
Conclusion
The name “Subaru” holds significant meaning and symbolism. Derived from a Japanese word meaning “unite,” it also refers to the Pleiades star cluster in Greek mythology. This name was chosen due to the merger of six major companies that formed what is now known as Subaru. The six stars in Subaru’s logo represent this union and can be seen on the grills of their vehicles.
The history of Subaru traces back to its origins as an aircraft research company, which later became a prominent aircraft manufacturer during World War II. After the war, the company shifted its focus to car manufacturing, leading to the creation of the Subaru brand.
The significance of the name “Subaru” reflects the company’s commitment to unity, bringing together various entities to create a strong and successful organization. This ethos is evident in Subaru’s reputation for producing reliable and durable vehicles that cater to a wide range of customers.
Furthermore, Subaru’s association with the Pleiades star cluster adds a touch of mythology and wonder to the brand. It symbolizes the transformation and resilience of Atlas’ daughters, mirroring Subaru’s own evolution from an aircraft manufacturer to a renowned car manufacturer.
The name “Subaru” embodies a rich history, a commitment to unity, and a touch of celestial inspiration. It represents the brand’s dedication to quality and innovation, making Subaru a trusted and recognizable name in the automotive industry.
