What does it mean to be a Zillow Premier Agent?

Answered by Jeremy Urbaniak

Being a Zillow Premier Agent means that you have chosen to advertise with Zillow Group, which is the leading real estate marketplace in the United States. As a Premier Agent, you receive branding and exposure on the platform, allowing you to reach a wide audience of potential homebuyers and sellers.

One of the key benefits of being a Zillow Premier Agent is the increased visibility and recognition that comes with it. Zillow receives millions of visits each month, making it a highly popular and trusted resource for individuals looking to buy or sell a home. By advertising as a Premier Agent, your profile and listings are prominently displayed, increasing your chances of connecting with interested buyers or sellers.

In addition to increased exposure, Zillow Premier Agents also have access to a suite of tools and resources to help them effectively market their services and listings. These tools include the Premier Agent App, which allows agents to manage and respond to leads on the go, and the Premier Agent website, where agents can track their performance and access educational resources.

Zillow Premier Agents also have the opportunity to participate in the Premier Agent Direct program, which allows agents to advertise on Zillow’s website and mobile apps in specific zip codes. This targeted advertising can help agents reach the right audience in their desired areas, maximizing their marketing efforts.

Furthermore, Premier Agents have the ability to showcase client reviews and ratings on their profiles, highlighting their expertise and professionalism. This can help build trust and credibility with potential clients, as they can see the positive experiences others have had working with you.

As a Zillow Premier Agent, you also have the opportunity to connect and network with other professionals in the real estate industry. Zillow offers various events and conferences where agents can learn from industry experts, share best practices, and expand their professional network.

While being a Zillow Premier Agent provides many benefits, it is important to note that it is not a guarantee of success. Like any marketing strategy, it requires effort and dedication to effectively utilize the tools and resources provided by Zillow. It is crucial for agents to actively manage their leads, respond promptly to inquiries, and provide exceptional customer service to stand out in a competitive market.

Being a Zillow Premier Agent means having the opportunity to advertise and gain exposure on the most-visited real estate marketplace in the U.S. It provides agents with increased visibility, access to valuable tools and resources, and the chance to connect with potential clients. However, it is important for agents to actively manage their presence and leverage the provided tools to maximize their success.