Fabletics is owned by TechStyle Fashion Group, which is a fashion incubator that focuses on creating and developing innovative fashion brands. TechStyle Fashion Group was founded by Adam Goldenberg and Don Ressler, who are also co-founders of Fabletics.
TechStyle Fashion Group is known for its data-driven approach to fashion and its use of technology to enhance the customer experience. This approach has helped Fabletics become one of the fastest-growing labels within the TechStyle portfolio.
I had the opportunity to experience Fabletics firsthand and was impressed by the brand’s commitment to quality and style. When I first heard about Fabletics, I was intrigued by the concept of a subscription-based activewear brand. I decided to give it a try and signed up for their VIP membership.
As a VIP member, I received a personalized monthly outfit selection based on my style preferences and fitness goals. I had the option to either choose an outfit or skip the month without any charges. This flexibility was something I appreciated, as it allowed me to control my spending and only receive items that I truly wanted.
Not only did Fabletics offer a wide range of trendy and functional activewear, but they also placed a strong emphasis on inclusivity. Their size range was extensive, catering to a diverse range of body types. This commitment to inclusivity resonated with me and made me feel like Fabletics truly cared about their customers.
TechStyle Fashion Group’s ownership of Fabletics has undoubtedly played a significant role in the brand’s success. The fashion incubator has provided the necessary resources, expertise, and infrastructure to propel Fabletics forward. Through their data-driven approach, TechStyle has been able to analyze customer preferences and trends, allowing Fabletics to deliver products that align with consumer demands.
Fabletics’ ownership by TechStyle Fashion Group has been instrumental in shaping the brand’s growth and success. The combination of innovative fashion concepts, a personalized shopping experience, and a commitment to inclusivity has made Fabletics a standout in the activewear industry.