Milwaukee’s Best beer is still being produced, but it is not the same as the original Milwaukee’s Best that was discontinued in August 2021. The original Milwaukee’s Best, also known as Milwaukee’s Best Premium, had a long history dating back to 1895 when it was first brewed in Milwaukee, Wisconsin. It gained popularity over the years and became one of the flagship brands of MillerCoors.
However, sales of Milwaukee’s Best began to decline in the early 2000s. Despite shipping nearly 2 million barrels of the beer in 2007, sales dropped over the next five years, with only 1.1 million barrels sold. This decline in sales can be attributed to various factors such as changing consumer preferences, increased competition from craft breweries, and a shift towards more premium and craft beers.
In response to the declining sales, Molson Coors, the parent company of MillerCoors, made the decision to discontinue the original Milwaukee’s Best. This decision was part of a broader strategy to cut back on low-end beers and focus on higher-end and craft beer offerings. The discontinuation of Milwaukee’s Best was announced in August 2021, marking the end of an era for the brand.
However, it’s important to note that while the original Milwaukee’s Best has been discontinued, Molson Coors still produces a beer under the Milwaukee’s Best name. The current Milwaukee’s Best is a value-priced beer that is positioned as a budget-friendly option for consumers. It is a different product from the original Milwaukee’s Best and is targeted towards a different market segment.
The original Milwaukee’s Best beer has been discontinued as of August 2021, but a different version of Milwaukee’s Best is still being produced by Molson Coors. The discontinuation of the original Milwaukee’s Best can be seen as a reflection of changing consumer preferences and the company’s strategic decision to focus on higher-end and craft beer offerings.