Is Insignia going out of business?

Answered by Edward Huber

Insignia is not going out of business. Best Buy has announced that it will be shutting down the mobile app platform for controlling its Insignia brand of smart home devices on November 6th. This means that the Insignia Connect app and platform will no longer be available for users to control and access advanced features of their Insignia smart home devices. However, the devices themselves will still function at a basic level without the app.

It’s important to note that this shutdown only affects the mobile app platform and not the entire Insignia brand. Best Buy will continue to sell Insignia smart home devices, and existing products will still work without the app. This means that users will still be able to control their devices manually, but they will lose access to any features that rely on the Insignia Connect app and platform.

While this news may be disappointing for current Insignia smart home device owners who have been utilizing the app and its advanced features, it does not indicate that the Insignia brand is going out of business. Best Buy is likely making this decision due to a variety of factors, such as shifting priorities or a desire to focus on other aspects of their smart home offerings.

It’s worth mentioning that there are alternative ways to control smart home devices, even if the manufacturer’s app is no longer available. Many smart home devices are compatible with popular voice assistants like Amazon Alexa or Google Assistant, which can still provide control and access to advanced features. Additionally, some devices may have alternative third-party apps available that can be used instead of the manufacturer’s app.

While Best Buy is shutting down the mobile app platform for controlling its Insignia smart home devices, this does not mean that the Insignia brand is going out of business. Existing products will still function at a basic level, but users will lose access to advanced features that rely on the Insignia Connect app and platform. It’s important for users to explore alternative methods of controlling their devices, such as voice assistants or third-party apps, if they still wish to access advanced features.