Doritos, the popular tortilla chip brand, has recently undergone a rebranding initiative. The company has decided to highlight one of the most unique features of their product, their triangular shape, by redesigning their logo and packaging.
The new global brand and package redesign is aimed at creating a ‘global harmonization’ across the line. According to the company, this new branding initiative will help to unify the brand and make it more recognizable worldwide.
Before the pandemic, Doritos had dropped their logo and brand name from their advertising, social feeds, and packaging to attract a younger, ad-averse audience. However, the recent rebranding effort is aimed at highlighting the unique shape of the tortilla chips and creating a more cohesive brand identity.
The new packaging features bold colors and graphics, designed to stand out on store shelves and catch the consumer’s eye. The packaging also includes a clear window, allowing customers to see the product inside before making a purchase.
While the new packaging may be eye-catching, some consumers have noticed a change in the weight of the bags. Previously, a bag of Doritos weighed 9.75 ounces, but now it weighs 8.25 ounces, which contains approximately 5 fewer chips. A spokesperson from the parent company of Doritos confirmed the change but did not proide a reason for it.
Despite the change in weight, many consumers are still excited about the new packaging and rebranding initiative. The bold colors and graphics are seen as a refreshing change, and the clear window allows customers to see the product inside before buying.
Doritos has undergone a rebranding initiative aimed at highlighting the unique shape of their tortilla chips and creating a more cohesive brand identity. The new packaging features bold colors and graphics, but some consumers have noticed a decrease in the weight of the bags. Despite this, many consumers are still excited about the new packaging and the future of the Doritos brand.
The Impact of Doritos’ Logo Change
Doritos, the popular snack brand, recently unveiled a new logo as part of a larger rebranding effort. The primary reason for the change was to highlight one of the key features that sets Doritos apart from other tortilla chip brands – their distinctive triangular shape.
The new logo features a simplified design that prominently displays tree triangles, arranged in a way that creates a sense of movement and energy. The triangles are meant to evoke the shape of Doritos chips, reinforcing the brand’s unique identity and making it immediately recognizable to consumers.
In addition to the new logo, Doritos also introduced a new tagline – “Another Level” – which emphasizes the brand’s commitment to innovation and pushing boundaries. This message is intended to resonate with consumers who are looking for bold, exciting, and unconventional snack options.
The rebranding effort represents a significant investment by Doritos in the future of its brand. By emphasizing its unique selling point – the triangle shape of its chips – and positioning itself as a leader in innovation and creativity, Doritos is hoping to capture the attention and loyalty of consumers in an increasingly crowded and competitive snack market.
Has Doritos Changed Their Logo?
Doritos did get rid of their logo and brand name from their advertising, social media platforms, and packaging. The brand made this strategic move to attract a younger audience that tends to be ad-averse and values authentic experiences.
The campaign, called “Another Level,” was launched in January 2020 and replaced the iconic Doritos logo with a bold, triangular shape in bright colors. The packaging also featured bold, playful messaging that encouraged consumers to be thmselves and embrace their unique personalities.
Doritos’ decision to drop its logo and brand name was based on research that showed that younger consumers are more interested in experiences than in traditional advertising. By focusing on creating authentic experiences, the brand hoped to connect with this audience in a more meaningful way.
The campaign’s success has been mixed, with some consumers praising the brand’s bold move, while others criticized it for being too gimmicky. Nevertheless, Doritos’ decision to drop its logo and brand name remains a fascinating case study in brand marketing and the importance of understanding your target audience.
Has the Recipe for Doritos Changed?
The weight and number of chips in a bag of Doritos have been reduced. The bag of chips used to weigh 9.75 ounces, but it now weighs 8.25 ounces, which is a reduction of 1.5 ounces. The weight reduction has led to approximately 5 fewer chips in the bag. A spokesperson from the parent company of Doritos confirmed this change to Quartz. It is unclear when this change was implemented or why it was made. However, customers can expect to receive fewer chips in a bag of Doritos than they did previously.
Has Doritos Changed Their Packaging?
Doritos has undergone a new global brand and package redesign. PepsiCo, the brand owner, has announced this redesign to create a ‘global harmonization’ acros the line. The new packaging is designed to be both attractive and functional, making Doritos stand out on the shelves.
The new design features a bold, eye-catching logo that is prominently displayed on the front of the bag. The logo is surrounded by a colorful, geometric pattern that is unique to each flavor. The back of the bag features nutritional information, ingredient lists, and other important information.
In addition to the new packaging design, PepsiCo is also introducing new flavors and product lines. These include Doritos Blaze, a spicy new flavor that is sure to be a hit with fans of hot and spicy snacks. Other new products include Doritos Crunch Nuts, a line of crunchy coated nuts that come in a variety of flavors.
The new packaging and product lines are designed to keep Doritos at the forefront of the snack food industry. With its bold new look and exciting new flavors, Doritos is sure to continue to be a favorite of snack lovers around the world.
Conclusion
Doritos has undergone a rebranding process that aims to highlight the unique triangular shape of their tortilla chips. This change coes after the company dropped its logo and brand name from its advertising, social feed, and packs to attract a younger audience. Additionally, the packaging of the chips has been harmonized globally to create a consistent look across the line. However, it is worth noting that the weight of the bag has also been reduced, resulting in approximately five fewer chips per bag. the new design is a tasty treat both inside and outside, and it remains to be seen how consumers will respond to the changes.
