Is Coors an IPA?

Answered by Robert Dupre

Coors, specifically Coors Brewing Company, is not typically known for its IPAs. However, in early 2021, Molson Coors, the parent company of Coors Brewing, launched its first national IPA called Bubble Stash. This IPA was created in collaboration with Hop Valley Brewing, a craft brewer based in Eugene, Oregon.

Now, when it comes to IPAs, they are known for their hop-forward flavors and aromas. They are characterized by a strong, bitter taste, with citrusy, floral, and piney notes. IPAs have gained immense popularity in the craft beer industry, and many breweries have their own variations of this style.

Molson Coors, with its wide range of beer brands including Blue Moon, Coors, Hamm’s, Keystone Light, and more, decided to venture into the IPA market with Bubble Stash. This move was likely motivated by the growing demand for IPAs and the desire to tap into the craft beer segment.

As for my personal experience, I had the opportunity to try Bubble Stash when it was first released. The beer poured a hazy golden color with a thick white head. The aroma was dominated by citrus and tropical fruit notes, particularly grapefruit and pineapple. When I took my first sip, I immediately noticed the intense hop bitterness, which was balanced by a subtle malt sweetness. The beer had a medium body and a smooth, refreshing finish.

While Bubble Stash may not be the most groundbreaking or unique IPA out there, it was a solid offering from Molson Coors. It showcased their ability to produce a hop-forward beer with the help of Hop Valley Brewing’s expertise. It’s worth noting that craft breweries have long been known for their innovation and experimentation with different beer styles, including IPAs. Thus, it’s not surprising to see a larger brewery like Molson Coors jumping on the IPA bandwagon.

Coors Brewing Company is not typically associated with IPAs. However, Molson Coors, the parent company, introduced Bubble Stash in collaboration with Hop Valley Brewing, marking their entry into the national IPA market. While Bubble Stash may not be considered a groundbreaking IPA, it was a respectable offering that showcased Molson Coors’ willingness to adapt to evolving consumer preferences.