Shibumi got its name from a Japanese concept that emphasizes the elegance of simplicity. The founders of Shibumi Shade, while studying at UNC, all lived in an apartment complex called Shibumi, which inspired them to name their product after it.
The concept of Shibumi is rooted in the idea of finding beauty in simplicity. It is about appreciating the elegance and grace that can be found in simplicity, rather than complexity or excess. This philosophy resonated with the founders of Shibumi Shade, and they felt it was the perfect name for their beach shade product.
The founders wanted to create a beach shade that was not only functional and practical, but also aesthetically pleasing. They wanted to capture the essence of simplicity and elegance in their design, and the name Shibumi reflected this vision.
Since its inception, the distinctive blue-and-teal Shibumi Shade has gained popularity and can now be found on over 500 beaches across six continents. The name Shibumi has become synonymous with a sleek and minimalist design that provides shelter from the sun while adding a touch of elegance to any beach setting.
Personally, I find the story behind the name Shibumi fascinating. It is always interesting to learn about the inspirations and influences behind the names of products or companies. In this case, the founders’ connection to the apartment complex and their appreciation for the Japanese concept of Shibumi led to the creation of a beach shade that embodies simplicity and elegance.