Does Shopify connect to Instagram?

Answered by Jarrod Smith

Shopify does connect to Instagram! In fact, it’s incredibly easy to sync your Shopify products to both Facebook and Instagram, allowing you to create ads and shoppable posts with just a few clicks.

One of the great things about Shopify is its seamless integration with social media platforms like Instagram. By connecting your Shopify store to Instagram, you can tap into the millions of active users on the platform and showcase your products to a wider audience.

To connect your Shopify store to Instagram, you’ll need to have an Instagram business account. If you don’t have one already, you can easily convert your personal Instagram account into a business account. Once you have an Instagram business account, you can follow these steps to sync your Shopify products:

1. Install the Instagram sales channel: In your Shopify dashboard, go to the “Sales Channels” section and click on “Instagram.” From there, you can add the Instagram sales channel to your Shopify store.

2. Connect your Instagram account: After installing the Instagram sales channel, you’ll need to connect your Instagram account to your Shopify store. Simply log in to your Instagram account and authorize the connection.

3. Enable product tagging: Once your Instagram account is connected, you can enable product tagging. This allows you to tag your Shopify products in your Instagram posts, making them shoppable for your followers. You can do this by going to the “Shopping” section in your Instagram settings and selecting the product catalog associated with your Shopify store.

4. Sync your products: Now it’s time to sync your Shopify products to Instagram. In your Shopify dashboard, go to the “Products” section and select the products you want to sync. Then, click on “Actions” and choose “Make products available on Instagram.” This will make your selected products eligible for tagging in your Instagram posts.

5. Create shoppable posts and ads: With your products synced to Instagram, you can now create shoppable posts and ads. When creating a post on Instagram, you’ll see an option to tag products. Simply select the products you want to tag, and they’ll appear as clickable links in your post. You can also create ads using the Facebook Ads Manager, targeting specific audiences and driving traffic to your Shopify store.

By connecting your Shopify store to Instagram, you can take advantage of the platform’s visual nature and engaged user base. You can showcase your products in a visually appealing way, making it easier for your followers to discover and purchase them. Plus, with the ability to create shoppable posts and ads, you can drive traffic and sales directly from Instagram.

Personally, I have seen great success in connecting my Shopify store to Instagram. The ability to tag products in posts has significantly increased engagement and conversions for my business. It’s a fantastic way to showcase new products, promote sales, and engage with my audience in a more interactive way.

Shopify seamlessly connects to Instagram, allowing you to sync your products, create shoppable posts, and drive sales directly from the platform. It’s a powerful tool for any e-commerce business looking to expand their reach and increase their online presence.