Do discontinued Rolex models go up in value? This is a question that many watch enthusiasts and collectors ponder. The answer is not a simple one, as it depends on various factors. While some discontinued Rolex models do increase in value over time, it is not a guarantee for every model.
Rolex is known for its timeless designs and impeccable craftsmanship, which often contributes to the desirability and value of their watches. When a particular model is discontinued, it can create a sense of rarity and exclusivity, which can drive up its value in the secondary market.
One example of a discontinued Rolex model that has seen a significant increase in value is the Rolex Daytona with the “Paul Newman” dial. Originally released in the 1960s, this specific dial variation became highly sought after and rare. In recent years, prices for these watches have soared, with collectors willing to pay a premium for the vintage appeal and limited availability.
Similarly, vintage Rolex Submariner models, such as the “Red Sub” or “Double Red Sea-Dweller,” have also become highly sought after by collectors. These watches were produced in limited quantities during specific time periods, making them rare and valuable in today’s market.
Another factor that can contribute to the value of discontinued Rolex models is the use of certain materials. For example, Rolex started using Oystersteel (their proprietary stainless steel alloy) in their watches in the 2000s. Prior to that, they used 904L stainless steel, which is also highly regarded for its corrosion resistance and durability. As a result, older Rolex models made with 904L stainless steel can be seen as more desirable by collectors, potentially driving up their value.
However, it is important to note that not all discontinued Rolex models will increase in value. Some models may remain relatively stable, while others may even decrease in value depending on factors such as market demand, condition, and overall desirability. It is also worth mentioning that the condition of the watch plays a significant role in determining its value. A well-preserved and serviced vintage Rolex will often command a higher price compared to one in poor condition.
Personal experiences can also shed light on the subject. I have personally seen the value of certain discontinued Rolex models increase significantly over the years. For example, a friend of mine purchased a Rolex GMT-Master II “Coke” bezel model in the early 2000s. At the time, it was just a regular sports watch, but as the years went by, the demand for this particular model grew, and its value spiked. My friend was able to sell it for a substantial profit.
While some discontinued Rolex models do go up in value, it is not a guarantee for every model. Factors such as rarity, desirability, material composition, and market demand all play a role in determining the value of a watch. Collectors and enthusiasts should carefully research and consider these factors before investing in a discontinued Rolex model.