You can sell sports merchandise without needing a license if you are selling already licensed products at retail. This means that if you are purchasing products from authorized manufacturers or distributors who have obtained the necessary licenses to use the logos and trademarks of sports leagues and teams, you can sell those products in your retail store without needing a separate license.
However, it is important to note that if you wish to manufacture and sell products with NFL league and team logos and trademarks, you will need a license. This applies not only to selling directly to retailers but also to selling to wholesalers, distributors, and any other businesses involved in the supply chain.
Obtaining a license to manufacture and sell products with NFL logos and trademarks involves entering into a licensing agreement with the NFL or the specific team whose logo you want to use. This agreement typically outlines the terms and conditions under which you can use the intellectual property, including the payment of royalties or licensing fees.
The process of obtaining a license can vary depending on the league or team, but it generally involves submitting an application, providing samples of the products you intend to manufacture, and demonstrating your ability to meet the quality standards set by the league or team.
During my experience in the industry, I have seen businesses go through the licensing process to manufacture and sell sports merchandise. It can be a lengthy and sometimes complex process, as the leagues and teams want to ensure that their logos and trademarks are being used appropriately and that the products meet their standards of quality.
Once you have obtained a license, you will have the legal right to use the logos and trademarks of the NFL or the specific team in your manufacturing and selling activities. This allows you to market and sell your products with the assurance that you are operating within the bounds of the law and respecting the intellectual property rights of the league or team.
While you can sell licensed sports products at retail without needing a license, if you wish to manufacture and sell products with NFL logos and trademarks, a license is required. The process of obtaining a license involves entering into a licensing agreement with the league or team and meeting their requirements.