Tinder does limit the number of swipes or “likes” a user can make per day. This is a strategy employed by the app to encourage users to upgrade to a paid subscription, known as Tinder Plus or Tinder Gold.
Previously, Tinder allowed unlimited swiping for free users, but they introduced this limit to provide an incentive for users to subscribe to their premium services. By implementing this restriction, they hope to entice users to upgrade in order to gain more swiping capabilities.
The specific number of swipes allowed per day is not set in stone and can vary for each user. Tinder employs a dynamic algorithm that takes into account various factors like user behavior, location, and engagement patterns to determine the limit for each individual. This means that one person’s limit may be different from another’s.
However, once a user reaches their swipe limit, they are unable to swipe right or “like” any more profiles for a certain period of time. This cooldown period is set at 12 hours, meaning users must wait for half a day before they can resume swiping.
The intention behind this limitation is to create a sense of anticipation and exclusivity. By restricting the number of swipes, Tinder aims to make each swipe feel more valuable and increase the likelihood of users finding a meaningful match. It also serves as a way to nudge users towards upgrading to a paid subscription, where they can enjoy benefits like unlimited swiping, the ability to rewind swipes, and other premium features.
In my personal experience, I have found this limit to be somewhat frustrating at times, especially when I’m enjoying the process of swiping and exploring potential matches. It can be disappointing to reach the daily limit and have to wait for several hours before being able to continue swiping.
However, I can understand Tinder’s rationale behind implementing this restriction. They are, after all, a business aiming to generate revenue, and offering additional perks and features through their premium subscriptions is one way to achieve this. While it may be an inconvenience for free users, it’s important to remember that Tinder is providing a platform and service that costs money to maintain and develop.
Tinder does limit the number of swipes per day for free users. The specific number of swipes allowed can vary for each individual, and once the limit is reached, users must wait 12 hours before they can swipe again. This limitation is designed to incentivize users to upgrade to Tinder’s paid subscription services and create a sense of exclusivity and value in each swipe.