Samsung does own JBL indirectly through its acquisition of Harman International Industries. Harman is the parent company of JBL, along with other well-known audio brands like AKG and Harman/Kardon. This acquisition was announced by Samsung in 2016 and was completed in March 2017.
Harman is a global leader in the connected car technology industry and has a strong presence in the audio and entertainment sector. Its brands, including JBL, are highly regarded for their quality and innovation in audio products. JBL, in particular, is known for its range of speakers, headphones, and other audio equipment.
Samsung’s acquisition of Harman was a strategic move to strengthen its position in the automotive electronics market and to expand its offerings in the connected car industry. With the rise of autonomous vehicles and the increasing integration of technology in cars, Samsung saw an opportunity to leverage Harman’s expertise and technology to enhance its own products and services.
The acquisition of Harman also aligns with Samsung’s broader strategy of diversifying its business beyond smartphones and consumer electronics. By acquiring Harman, Samsung gained access to a wide range of technologies, including audio systems, infotainment solutions, and connected car platforms. This move allows Samsung to expand its presence in the automotive industry and explore new opportunities for growth.
It’s worth noting that Samsung’s ownership of JBL does not mean that JBL is exclusive to Samsung products. JBL continues to operate as a separate brand under Harman, and its products are available to consumers across various platforms and devices, not just Samsung’s. JBL maintains its own product lineup and distribution channels, catering to a wide range of customers and markets.
Samsung indirectly owns JBL through its acquisition of Harman International Industries. This strategic move allows Samsung to strengthen its position in the automotive electronics market, expand its offering in the connected car industry, and diversify its business beyond smartphones and consumer electronics. However, JBL remains a separate brand under Harman and continues to operate independently, serving customers across various platforms and devices.