Beavertown, an intriguing and distinct name for a brewery, has its origins in the old cockney nickname for De Beauvoir (Town), a district located in east London. This area holds special significance for Beavertown as it was the location of their first premises, where their brewing journey began.
The choice to adopt the name Beavertown not only pays homage to the brewery’s roots but also captures the essence of the vibrant and diverse London culture. The old cockney nickname adds an element of quirkiness and character, which aligns perfectly with Beavertown’s brand identity.
The name Beavertown itself is quite unique and stands out from the traditional names often associated with breweries. This distinctiveness helps the brand to carve its own niche in the competitive craft beer market. It sparks curiosity and intrigue among consumers, enticing them to explore and discover what Beavertown has to offer.
Furthermore, the name Beavertown reflects the brewery’s commitment to its local community and the sense of place. By embracing the historical nickname of De Beauvoir (Town), Beavertown establishes a strong connection with the neighborhood, creating a sense of pride and belonging.
In addition to the historical significance, the name Beavertown also evokes imagery of nature and wildlife. The beaver, a symbol of industriousness and creativity, embodies the spirit of craft brewing. Just like the busy beaver constructing its dam, Beavertown tirelessly works to create innovative and high-quality beers.
The choice of a name plays a crucial role in a brand’s identity and perception. Beavertown’s decision to adopt this unusual and memorable name demonstrates their willingness to break away from convention and embrace their own distinct personality.
To summarize the reasons behind the name Beavertown:
1. Historical Significance: The old cockney nickname for De Beauvoir (Town) links the brewery to its original location in east London, adding a sense of heritage.
2. Quirkiness and Character: The unique name sets Beavertown apart from traditional brewery names, capturing attention and sparking curiosity.
3. Connection to Community: Embracing the local nickname creates a sense of pride and belonging within the neighborhood.
4. Nature and Wildlife Imagery: The name Beavertown evokes imagery of industriousness and creativity, aligning with the spirit of craft brewing.
Beavertown’s choice of name showcases their commitment to their roots, their creativity, and their desire to stand out in the craft beer industry.