There was no Doritos commercial in the Super Bowl because they chose not to participate in the game this year. Doritos made this decision because the launch date for the Toyota Camry, which they were planning to promote in their ad, did not align with the Super Bowl. This means that Doritos felt that the timing of the game did not match up with their marketing strategy for the Camry.
It is not uncommon for companies to make strategic decisions about when and where to advertise their products. In the case of Doritos, they likely felt that the Super Bowl was not the best platform for promoting the Camry at this particular time. They may have had other marketing initiatives planned that they felt would be more effective in reaching their target audience.
It is also worth noting that advertising during the Super Bowl is a significant investment. According to Variety, Fox, the broadcaster of the NFL title game, has sold almost 90 percent of its ad inventory at almost $5 million per 30-second spot. This high price tag may have played a role in Doritos’ decision not to participate, as they may have felt that the cost was not justified for their current marketing objectives.
Ultimately, the absence of a Doritos commercial in the Super Bowl this year can be attributed to a combination of factors, including the timing of the Camry launch and the cost of advertising during the game. It is important to remember that companies make these decisions based on their specific marketing goals and strategies, and what may be the right choice for one brand may not be the best choice for another.
In my personal experience, I have seen companies make similar decisions about their advertising strategies. Sometimes, the timing or cost of a particular opportunity does not align with their goals, and they choose to allocate their resources elsewhere. It is a strategic decision that requires careful consideration of various factors, including target audience, budget, and overall marketing objectives.
To summarize, Doritos made the decision not to have a commercial in the Super Bowl this year because the launch date for the Toyota Camry did not align with the game. They likely had other marketing initiatives planned and may have felt that the cost of advertising during the Super Bowl was not justified for their current objectives. This decision is a strategic one that companies make based on their individual marketing goals and strategies.