Why is Nolets Reserve so expensive?

Answered by Frank Schwing

Nolet’s Reserve Gin is known for its premium quality and high price tag. One of the main reasons for its expensive nature is the use of saffron as its premiere botanical. Saffron is widely regarded as one of the world’s most expensive spices, and it comes with a hefty price tag. At around $8 per gram, using saffron in the production of gin adds a significant cost to the overall manufacturing process.

Saffron is harvested from the Crocus sativus flower, and it is a labor-intensive process. The spice is hand-picked from the flowers, and each flower only produces a small amount of saffron threads. It takes thousands of these threads to make just a single gram of saffron. The scarcity and labor-intensive nature of saffron contribute to its high price in the market.

Nolet’s Reserve Gin goes a step further by using saffron as its key botanical. This means that saffron plays a central role in the flavor profile and aroma of the gin. The use of such a high-quality and expensive ingredient elevates the overall cost of production.

Moreover, every batch of Nolet’s Reserve Gin undergoes rigorous quality testing by Carolus Nolet Sr., the 10th generation owner of the distillery. This attention to detail and commitment to ensuring the highest quality further adds to the cost of producing Nolet’s Reserve Gin.

Additionally, the Nolet family has a long-standing tradition of distilling premium spirits. They have been in the distillery business for over 300 years, and their expertise and craftsmanship are reflected in the final product. The family’s dedication to producing top-notch spirits comes with a price, as it requires investments in equipment, research, and development, as well as maintaining a high standard of production.

The combination of using saffron as the premiere botanical, the meticulous quality testing by Carolus Nolet Sr., and the Nolet family’s legacy of craftsmanship all contribute to the premium price of Nolet’s Reserve Gin. It is a product that embodies luxury, quality, and expertise, making it a sought-after spirit for those who appreciate the finer things in life.

The high cost of Nolet’s Reserve Gin can be attributed to the use of saffron, the labor-intensive process of harvesting saffron, the attention to detail in quality testing, and the Nolet family’s commitment to producing exceptional spirits. These factors all contribute to making Nolet’s Reserve Gin an expensive but highly regarded and sought-after spirit in the market.