Mountain Dew is not sold in other countries for various reasons. One of the main reasons is that the drink contains an ingredient called brominated vegetable oil (BVO), which is banned in many countries. BVO is a controversial ingredient because it contains bromine, a chemical found in brominated flame retardants.
Brominated flame retardants are used to slow down the spread of fire and are commonly found in items like furniture, electronics, and even clothing. However, bromine can build up in the body over time and potentially lead to various health problems, such as memory loss, skin issues, and nerve problems.
In Japan, BVO has been banned since 2010 due to concerns over its potential health risks. The European Union has also banned the use of BVO in food and beverages since 2011. These bans are in place to protect consumers from potential health hazards associated with bromine exposure.
It is worth noting that the United States, where Mountain Dew is produced, allows the use of BVO in beverages. However, the level of bromine in Mountain Dew and other drinks is regulated to ensure it falls within acceptable limits.
The presence of BVO in Mountain Dew has raised concerns among health-conscious consumers and has led to calls for its removal from the drink. In response to these concerns, some beverage companies have started phasing out the use of BVO in their products, opting for alternative ingredients instead.
While Mountain Dew is not sold in countries where BVO is banned, there are still alternatives available for consumers who enjoy similar citrus-flavored beverages. These alternatives may not contain BVO and are considered safer options for those concerned about bromine exposure.
The presence of BVO in Mountain Dew has led to its exclusion from markets where bromine-containing ingredients are banned. The potential health risks associated with bromine exposure have prompted these countries to take action and protect their consumers.