Don Julio 70 is considered an expensive tequila for a few reasons. In this detailed answer, I will provide an explanation of why this particular tequila carries a high price tag.
1. Use of 100% Blue Agave: Don Julio 70 is made exclusively from 100% blue agave, which is a specific type of agave plant. Blue agave is known for its high quality and complex flavors, but it is also relatively rare and costly to produce. The agave plants take around 8-10 years to mature fully before they can be harvested, adding to the overall cost of production.
2. Handcrafted Production: Don Julio 70 is produced using traditional, time-consuming methods that involve a great deal of manual labor. From harvesting the agave plants to the distillation process, each step is carefully carried out by skilled tequila artisans. This attention to detail and craftsmanship contributes to the premium price of the tequila.
3. Unique Aging Process: Another factor that adds to the expense of Don Julio 70 is its aging process. Unlike many other tequilas that are aged for a shorter period, Don Julio 70 is aged for a minimum of two years, and sometimes even up to seven years. This extended aging period allows the flavors to develop and mature, resulting in a smoother and more refined taste. However, it also increases the production time and storage costs, which are reflected in the higher price.
4. Oak Barrel Aging: Don Julio 70 is aged in oak barrels, which further enhances its flavor profile. The tequila absorbs the natural flavors and aromas from the wood, adding complexity and depth to the final product. Oak barrels are expensive to source and maintain, contributing to the overall cost of production.
5. Limited Production: Don Julio 70 is produced in limited quantities, which also contributes to its higher price. The brand focuses on maintaining quality rather than mass production, ensuring that each bottle meets their high standards. This limited availability and exclusivity add to the allure and prestige of the tequila, making it more desirable among tequila enthusiasts and collectors.
Don Julio 70 is expensive due to the use of 100% blue agave, handcrafted production methods, unique aging process, oak barrel aging, limited production, and the overall quality and prestige associated with the brand. These factors contribute to the exceptional taste and experience that Don Julio 70 offers, making it a sought-after and premium tequila option.