Why is alcohol free lager so expensive?

Answered by Douglas Hiatt

Well, let me start off by saying that I’ve had my fair share of non-alcoholic beers, and I must admit, they can be quite pricey. So, why exactly is alcohol-free lager so expensive? Let’s dive into it!

One of the main reasons for the higher cost of non-alcoholic beer is the additional processing and ingredients involved in its production. To remove alcohol from beer, a process called dealcoholization is used, which can be quite complex. This process requires specialized equipment and techniques, which adds to the overall production costs.

Moreover, non-alcoholic beer is often made using the same high-quality ingredients and production processes as its alcoholic counterparts. This means that premium malts, hops, and yeast are used, contributing to the overall cost. These ingredients are essential for producing a flavorful and well-balanced non-alcoholic beer that can rival its alcoholic counterparts.

Another factor that can drive up the price is the lower demand for non-alcoholic beer compared to alcoholic beer. The market for non-alcoholic beer is generally smaller, and breweries may not produce it in the same volume as their alcoholic counterparts. This lower production volume can result in higher production costs per unit, which are then passed on to the consumer.

Additionally, the packaging and marketing of non-alcoholic beer can also play a role in its higher price point. Breweries often invest in distinctive packaging and branding to differentiate their non-alcoholic offerings from regular beers. These extra efforts to create an appealing and recognizable product can further increase the cost.

It’s worth noting that not all non-alcoholic beers are expensive. There are more budget-friendly options available, but they may not offer the same level of quality or flavor as their pricier counterparts. Ultimately, the cost of non-alcoholic beer can vary depending on the brand, ingredients, production processes, and packaging.

The higher cost of non-alcoholic beer can be attributed to factors such as additional processing and ingredients, the use of high-quality ingredients and production processes, lower demand compared to alcoholic beer, and the packaging and marketing efforts. While it may be more expensive than regular beer, the growing popularity and increasing options in the non-alcoholic beer market are offering consumers more choices at different price points.