Why does Coors say banquet?

Answered by John Hunt

Coors uses the term “banquet” to refer to their beer for a few reasons. Firstly, the nickname “Banquet Beer” originated from the miners in Clear Creek Canyon who would enjoy Coors beer during their banquets. This historical connection adds a sense of nostalgia and tradition to the brand.

By using the term “banquet,” Coors also aims to evoke a sense of celebration and enjoyment. The word itself conjures images of feasting and gathering, creating an association between Coors beer and special occasions or social gatherings. This marketing strategy aims to position Coors as a beer that is meant to be enjoyed and shared with others in a festive and convivial atmosphere.

Furthermore, the choice of the term “banquet” also reflects Coors’ desire to combat the economic hardships of the Great Depression. During this challenging time, people were looking for escapism and a way to relieve their worries. Coors sought to tap into this sentiment by presenting their beer as a symbol of simpler, happier times when people would come together to celebrate and enjoy life.

The decision to make “Banquet Beer” the official name of Coors in 1937 was a strategic move to capitalize on the positive associations and nostalgic appeal of the term. It allowed Coors to differentiate themselves from other beer brands and establish a unique identity in the market.

Coors uses the term “banquet” to evoke a sense of tradition, celebration, and nostalgia. By associating their beer with banquets and special occasions, Coors aims to position themselves as a brand that offers a quality product meant to be enjoyed in the company of others. The term also serves as a way to tap into the cultural and historical significance of banquets, providing a sense of escapism and a connection to happier times.