Why did Rae Sremmurd change his name?

Answered by Jeremy Urbaniak

Rae Sremmurd, the musical duo consisting of brothers Slim Jxmmi and Swae Lee, made the decision to change their stage names once again. The reason behind this change was to further establish their artistic identity and create a unique brand for themselves.

Initially, the duo had used the names of Slim Jimmy and Swae Lee, which were derived from their given names. However, as their careers progressed and their music evolved, they felt the need to reinvent themselves and create a new persona that would reflect their growth as artists.

In their search for a new stage name, Rae Sremmurd looked to their producer and mentor, Mike Will Made It, for inspiration. Mike Will Made It is known for his production team called “EarDrummers,” which emphasizes the importance of the beat or rhythm in music. The duo decided to take this concept and reverse it, spelling both words backwards to create their new moniker, “Rae Sremmurd.”

By adopting this new name, Rae Sremmurd aimed to differentiate themselves from other artists in the industry and establish a distinct brand that would resonate with their audience. The name “Rae Sremmurd” not only sounds unique and memorable, but it also carries a sense of mystery and intrigue.

Changing their stage name was a strategic move for the duo, as it allowed them to shed their old identities and embrace a fresh start. It symbolized their artistic evolution and their desire to push boundaries in their music. Additionally, the new name provided them with a platform to experiment with different sounds and genres, without being confined to the expectations associated with their previous names.

Rae Sremmurd’s decision to change their stage name to “Rae Sremmurd” was driven by their desire to establish a unique artistic identity and create a brand that would capture the attention of their audience. The new name allowed them to redefine themselves as artists and set themselves apart from the crowd, paving the way for their continued success in the music industry.