Icebox Diamonds & Watches is owned and operated by three brothers: Mo, Rafi, and Zahir Jooma. These three individuals are the driving force behind the success of the Icebox brand and have been instrumental in shaping its unique identity within the Atlanta community.
Mo, Rafi, and Zahir Jooma have always been deeply connected to their Atlanta roots and have a deep appreciation for the city’s vibrant and artistic culture. This connection is evident in the way they have developed and run Icebox, infusing their own personal experiences and taste into the brand.
The Jooma brothers have always been passionate about jewelry and watches, and their love for these luxury items led them to establish Icebox Diamonds & Watches in 1976. Starting as a small jewelry store, they quickly gained a reputation for their exceptional craftsmanship and personalized customer service.
Over the years, the Jooma brothers have nurtured and grown Icebox into a thriving enterprise, expanding beyond just a jewelry store. They have transformed it into a destination for those seeking unique and high-quality diamonds, watches, and custom-made pieces.
One of the key aspects that sets Icebox apart is the brothers’ hands-on approach to running the business. They are involved in every aspect, from sourcing the finest diamonds and watches to designing and creating custom pieces for their clients. This level of involvement ensures that each item sold at Icebox meets their high standards of quality and craftsmanship.
Moreover, the Jooma brothers have also been actively involved in the local community, supporting various charitable events and organizations. They understand the importance of giving back and have made it a core value of the Icebox brand.
In terms of the day-to-day operations, each brother brings their unique skills and expertise to the table. Mo Jooma is responsible for overseeing the creative direction and design of Icebox’s jewelry collections. Rafi Jooma focuses on the business side of things, managing the operations and ensuring smooth functioning. Zahir Jooma takes charge of customer relations and marketing, ensuring that Icebox remains a trusted and recognized brand.
Together, the Jooma brothers work seamlessly to ensure that Icebox Diamonds & Watches continues to thrive and cater to the diverse needs of their clientele. Their dedication to their craft, their connection to Atlanta’s artistic culture, and their commitment to providing exceptional service have made Icebox a household name in the luxury jewelry industry.
Icebox Diamonds & Watches is run by the three Jooma brothers: Mo, Rafi, and Zahir. Their passion, expertise, and commitment to excellence have shaped Icebox into a respected and sought-after brand within the Atlanta community and beyond.