Yolo Rum is owned by Philip Guerin and his wife, Jessica. As a descendant from Central America, Philip brings a unique cultural background and perspective to the business. With a passion for entrepreneurship and a desire to create a premium rum brand, Philip and Jessica co-founded Yolo Rum in 2012.
Philip’s journey as an entrepreneur started at a young age. He always had a drive to create something of his own and make a positive impact in the world. When he and Jessica discovered the lack of premium rum options in the United States market, they saw an opportunity to not only fill that gap but also promote sustainable and ethical business practices.
The decision to start Yolo Rum was not taken lightly. Philip and Jessica conducted extensive research on the rum industry, explored different distilleries, and tested numerous recipes to ensure they were creating a product that would stand out in the market. They wanted Yolo Rum to not only taste great but also reflect their commitment to quality and sustainability.
One of the core values that Philip and Jessica hold dear is their dedication to ethical business practices. They believe in treating their employees, partners, and suppliers with respect and fairness. This commitment to ethical practices extends beyond their immediate business operations to the sourcing of ingredients and materials for Yolo Rum. They strive to work with suppliers who share their values and are committed to sustainable production methods.
As owners of Yolo Rum, Philip and Jessica are actively involved in every aspect of the business. They oversee the production process, marketing strategies, and distribution channels. They are constantly seeking ways to improve and innovate, ensuring that Yolo Rum remains a top choice for rum enthusiasts.
Throughout their journey as business owners, Philip and Jessica have faced challenges and setbacks. They have had to navigate through the complexities of the alcohol industry, deal with supply chain issues, and adapt to changing market trends. However, their passion and determination have allowed them to overcome these obstacles and continue to grow Yolo Rum.
Yolo Rum is owned by Philip Guerin and his wife, Jessica. Their shared vision of creating a premium rum brand with sustainable and ethical business practices has driven the success of Yolo Rum. With their personal involvement in every aspect of the business, Philip and Jessica are dedicated to ensuring that Yolo Rum remains a brand of excellence in the United States market.